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	<title>Dorothy Poon.com &#187; Thoughts</title>
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	<link>http://www.dorothypoon.com</link>
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		<title>iStrategy: Social Media Conference &#8211; Enterprise 2.0 and beyond</title>
		<link>http://www.dorothypoon.com/2010/12/29/istrategy-social-media-conference-enterprise-2-0-and-beyond/</link>
		<comments>http://www.dorothypoon.com/2010/12/29/istrategy-social-media-conference-enterprise-2-0-and-beyond/#comments</comments>
		<pubDate>Wed, 29 Dec 2010 03:55:12 +0000</pubDate>
		<dc:creator>Dorothy</dc:creator>
				<category><![CDATA[Events and Conferences]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[corporation]]></category>
		<category><![CDATA[enterprise2.0]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[istrategy]]></category>
		<category><![CDATA[mckinsey]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.dorothypoon.com/?p=1127</guid>
		<description><![CDATA[Received an invitation to attend the iStrategy conference early December and I&#8217;ll have to say it was a conference with a difference, right from the ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.dorothypoon.com/wp-content/uploads/2010/12/istrategy.jpg"><img class="alignleft size-medium wp-image-1131" title="istrategy Conference" src="http://www.dorothypoon.com/wp-content/uploads/2010/12/istrategy-225x300.jpg" alt="" width="225" height="300" /></a>Received an invitation to attend the iStrategy conference early December and I&#8217;ll have to say it was a conference with a difference, right from the welcome desk to the conference content itself &#8211; great team behind it, insights and sharing all around.</p>
<p>Two general trends that surfaced that were of interest:</p>
<p><strong> </strong></p>
<p><strong>1. Organizational structure</strong></p>
<p>One of the key things that seemed to come up often was how various corporations and institutions had shaped themselves to adapt, in light of the &#8220;social media revolution&#8221;. This is sort of a cliche phrase, because social media is not really so much of a revolution anymore, but I believe in varying stages of adoption into the mainstream.</p>
<p>It&#8217;s all too common to look outside (what leads can social media bring to my business, what new customers can I engage) that it would be a paradigm shift for most to view it as a very powerful tool for internal stakeholders as well, which brings us to the next point.</p>
<p><strong>2. Enterprise 2.0</strong></p>
<p>Don&#8217;t just take my word for it, the good folk over at <a href="http://www.mckinseyquarterly.com/Organization/Strategic_Organization/The_rise_of_the_networked_enterprise_Web_20_finds_its_payday_2716" target="_blank">Mckinsey</a> have also recognized this, and they have data to prove that performance is markedly improved.</p>
<blockquote><p>A new class of company is emerging—one that uses collaborative Web 2.0  technologies intensively to connect the internal efforts of employees  and to extend the organization’s reach to customers, partners, and  suppliers. We call this new kind of company the networked enterprise.</p>
<p>Web 2.0 use of these companies is <em>significantly improving their reported  performanc</em>e. In fact, our data show that fully networked enterprises  are not only <strong>more likely to be market leaders or to be gaining market  share </strong>but also <strong>use management practices that lead to margins higher than  those of companies using the Web in more limited ways</strong>.</p></blockquote>
<p>So, how is your organization structured to accommodate/harness social media?</p>
<ul>
<li>A single digital executive that is cross functional and supports many different teams?</li>
<li>A full team dedicated to this purpose? How big is the team? How big should the team be?</li>
<li>Who does social media &#8220;belong&#8221; to?</li>
<li>How will the majority of large corporations, mostly still somewhat mirrored after the very top-down hierarchical structure of the military, accommodate or react to the largely bottom-up, non linear values of social media?</li>
</ul>
<p>These are really thoughts that are just skimming the surface, and I&#8217;ll try to share more in some case studies. Strategy has always been an innate interest, and I&#8217;m always keen to find out more about how different corporations adapt to new landscapes. What is it that most companies want to <em>achieve</em>, is probably a more important question before anyone can figure out what it is that must be <em>done</em>, to get there.</p>
<p>p.s: There&#8217;s a brand new <a href="http://www.facebook.com/pages/Dorothy-Poon/131541043570778" target="_blank">Facebook fanpage</a> I&#8217;ve created, please Like it (in support of my first attempt to conquer FBML). Still learning, page will continually evolve!</p>
<p>&nbsp;</p>
<p>Thanks for reading this, and I&#8217;m looking forward to 2011!</p>
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		<title>Hello from New York!</title>
		<link>http://www.dorothypoon.com/2010/08/20/hello-from-new-york/</link>
		<comments>http://www.dorothypoon.com/2010/08/20/hello-from-new-york/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 18:27:29 +0000</pubDate>
		<dc:creator>Dorothy</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Out and About]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[new york]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://www.dorothypoon.com/?p=1076</guid>
		<description><![CDATA[It&#8217;s been a couple of days in New York. Great ideas, great conversations being circulated so I&#8217;ll probably put all of the thoughts down when ...]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s been a couple of days in New York. Great ideas, great conversations being circulated so I&#8217;ll probably put all of the thoughts down when I&#8217;m back in Singapore.</p>
<p>Given that the heatwave of Summer is probably over, the weather has been incredibly agreeable with me, save for the sauna that is the Subway. I am loving the Summer outfits and feel of the city; quite a stark contrast to the all black or mostly bundled up crowd and rainy, wet streets from the past few visits in Winter and Spring.</p>
<p>Times Square continues to be a full blown assault on the senses. There is really no other way to try and describe this sensory overload &#8211; sights, smells, the weekend rush, the PRE-weekend rush, or should I say, perpetual rush&#8230;and the very suspect smoke steaming from the underground.</p>
<p> </p>
<div>
<div style="text-align: center;">
<p style="text-align: center;"><img src="http://farm5.static.flickr.com/4106/4963176925_6c7caf0bb8_m.jpg" border="0" alt="IMG_9322" width="240" height="180" /></p>
<p><a title="IMG_9192" href="http://www.flickr.com/photos/47041935@N00/4963767018/"><img src="http://farm5.static.flickr.com/4127/4963767018_12e72c3982_m.jpg" border="0" alt="IMG_9192" width="240" height="180" /></a></p>
</div>
<p><a title="IMG_9322" href="http://www.flickr.com/photos/47041935@N00/4963176925/"> </a><a title="IMG_9322" href="http://www.flickr.com/photos/47041935@N00/4963176925/"> </a></p>
<div style="text-align: center;">
<p><a title="IMG_9228" href="http://www.flickr.com/photos/47041935@N00/4963773608/"><img src="http://farm5.static.flickr.com/4089/4963773608_d3a3111bcd_m.jpg" border="0" alt="IMG_9228" width="240" height="180" /></a></p>
<p> </p>
</div>
</div>
<p>There is the juxtaposition of big branded billboards, and odd billboard like the below&#8230;which someone definitely needs to explain to me.</p>
<p style="text-align: center;"><a title="IMG_9332 by dor, on Flickr" href="http://www.flickr.com/photos/47041935@N00/4963190223/"><img class="aligncenter" src="http://farm5.static.flickr.com/4145/4963190223_992106222d.jpg" alt="IMG_9332" width="500" height="375" /></a></p>
<p style="text-align: center;">DO I GET RESULTS? DO I HAVE A BILLBOARD IN TIMES SQUARE?</p>
<p> </p>
<p>There&#8217;s people everywhere right up till late night, dining al fresco, even the solitary old man on the corner table with a chess set all laid out, waiting for an opponent to sit down to game with him. Times Square is swarming  with tourists like ants and there are a couple of new interactive  billboards from AE and F21.</p>
<p> </p>
<p><strong>Social Media </strong></p>
<p>&#8230;.is more prevalent in New York than it is in Singapore, even compared to a mere 2 years ago, there are perceptible differences.</p>
<p>Very cool &#8211; AE plants your mug shot on their  space when you make a purchase, and F21 simulates a leggy model taking a  picture of the street below, which is, in fact an actual real-time shot of the  current crowd. This then animates into a Polaroid snapshot, real-time  used in a great way there. There are also the love tweets on F21 related content.</p>
<p> </p>
<div><a title="IMG_9330" href="http://www.flickr.com/photos/47041935@N00/4963786550/"></a>
<div><a title="IMG_9328" href="http://www.flickr.com/photos/47041935@N00/4963781548/"></a></div>
<p style="text-align: center;"><img src="http://farm5.static.flickr.com/4127/4963781548_fea85c93eb_m.jpg" border="0" alt="IMG_9328" width="240" height="180" /></p>
</div>
<p style="text-align: center;"><img src="http://farm5.static.flickr.com/4153/4963786550_1c95dbffea_m.jpg" border="0" alt="IMG_9330" width="240" height="180" /></p>
<p>I missed my 24/7 internet so, and only periodically had access to things like Foursquare specials from American Eagle at Jersey Gardens. (Public Wifi, FTW!)</p>
<div><a title="IMG_0456" href="http://www.flickr.com/photos/47041935@N00/4963793942/"></a></div>
<p style="text-align: center;"><img src="http://farm5.static.flickr.com/4108/4963793942_4df0ef047d_m.jpg" border="0" alt="IMG_0456" width="180" height="240" /></p>
<p> </p>
<p>New York is inspiring, <a href="http://www.dorothypoon.com/2008/10/06/the-world-is-full-of-two-kinds-of-men/" target="_blank">even in the strangest of places</a>. It can be <a href="http://www.dorothypoon.com/2007/12/21/new-york-new-york/" target="_blank">overwhelming at first</a>, downright antagonistic in the winter, but every time that I&#8217;ve been back it just gets better and better. For some strange reasons.</p>
<p> </p>
<p>I still believe that where you are <a href="http://www.dorothypoon.com/2008/07/04/where-you-liveand-who-you-become-because-of-it/" target="_blank">defines who you are </a>to some extent, but it has been a while since I&#8217;ve let a place change me. I hear constant calls, still.</p>
<p style="text-align: center;">But the funny thing is this is also the first time I am here; there; but also home.</p>
<p style="text-align: center;"><a href="http://www.dorothypoon.com/wp-content/uploads/2010/08/p_2048_1536_552ACF55-4FDB-4F63-85AD-A3319C34A440.jpeg"><img class="size-full aligncenter" src="http://www.dorothypoon.com/wp-content/uploads/2010/08/p_2048_1536_552ACF55-4FDB-4F63-85AD-A3319C34A440.jpeg" alt="" width="224" height="299" /></a></p>
<div>
<p style="text-align: center;"><img src="http://farm5.static.flickr.com/4147/4963192481_3800b87938_m.jpg" border="0" alt="IMG_0442" width="240" height="180" /></p>
<p style="text-align: center;"><img src="http://farm5.static.flickr.com/4115/4963194065_bc84c409e6_m.jpg" border="0" alt="IMG_0446" width="240" height="180" /></p>
</div>
<p style="text-align: center;"><img src="http://farm5.static.flickr.com/4147/4963197793_4caefce3e0_m.jpg" border="0" alt="IMG_9377" width="240" height="180" /></p>
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		<title>More random thoughts: Excuse me, are you a phone?</title>
		<link>http://www.dorothypoon.com/2009/09/11/more-random-thoughts-excuse-me-are-you-a-phone/</link>
		<comments>http://www.dorothypoon.com/2009/09/11/more-random-thoughts-excuse-me-are-you-a-phone/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 15:31:09 +0000</pubDate>
		<dc:creator>Dorothy</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[Handhelds]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[Smartphone]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Youth Culture/Trends]]></category>

		<guid isPermaLink="false">http://www.dorothypoon.com/?p=972</guid>
		<description><![CDATA[Iphone Musings
More little tidbits from some great conversation in the past weeks&#8230;.
The Apple folk just have a way of making normal features seem heaven sent. ...]]></description>
			<content:encoded><![CDATA[<p><strong>Iphone Musings</strong><br />
More little tidbits from some great conversation in the past weeks&#8230;.</p>
<p style="text-align: left;">The Apple folk just have a way of making normal features seem heaven sent. While people are pumping R&amp;D into increasing megapixels, shiny new hardware designs (<em>wow! 10 colours to choose from</em>), Apple have managed to make a 2+ mega pixel camera phone (that still seems a tad bit laggy if you ask me) into the TOP camera phone on Flickr. Also, they made picking colours seem so yesterday (like the first generation candy coloured imacs).  I can only imagine the gap between the ubiquitous iPhone and it&#8217;s other competitors from Nokia and Blackberry will widen, given that <a href="http://www.readwriteweb.com/archives/its_official_flickr_comes_to_app_store.php" target="_blank">Flickr is coming to the App stor</a>e. <a href="http://www.dorothypoon.com/wp-content/uploads/2009/09/flickr_popularcamphones.JPG"><img class="aligncenter size-full wp-image-974" title="flickr_popularcamphones" src="http://www.dorothypoon.com/wp-content/uploads/2009/09/flickr_popularcamphones.JPG" alt="flickr_popularcamphones" width="520" height="238" /></a></p>
<p style="text-align: center;">Clear market leader!</p>
<p>Top camera phone is not interesting on it&#8217;s own, given that in most cities, within a 3 m radius on the train, one can probably spot at least one Iphone user. Given that most of them will probably be on data plans, this naturally leads to a lot more submissions from the hardware in question.</p>
<p>What is more interesting is that &#8230;on Flickr, the iPhone has been comparing pretty decently against the Canon EOS Digital Rebel XTi. Now<em> that</em>, is a flipping DSLR from Canon, ten megapixel and all sorts of other great features thrown in&#8230;.but the graph below shows the slowly dipping popularity of the Canon Xti. Compared against the rising love from netizens holding an iPhone, Apple isn&#8217;t doing too shabbily at all.  The iphone is also the <em>only</em> cameraphone in the Most Popular Cameras mix.</p>
<p>*I wish the horizontal axis from the Flickr graph had some dates thrown in, so we could correlate that sharp spike with the release of the Iphone 3Gs, hypothetically or otherwise.</p>
<p><a href="http://www.dorothypoon.com/wp-content/uploads/2009/09/flickr_popularcamera.JPG"><img class="aligncenter size-full wp-image-973" title="flickr_popularcamera" src="http://www.dorothypoon.com/wp-content/uploads/2009/09/flickr_popularcamera.JPG" alt="flickr_popularcamera" width="752" height="207" /></a></p>
<p>All this has some connotations for the camera market. Given that Flickr is (in my impression at least),  a great community of artists and photographers who range from amateur, semi professional to professional, I do wonder how product lines will evolve in future. What will happen to the cameras that are in between (neither the powerful DSLRs for the serious photographers, nor quite as handy and functional as a camera phone)?</p>
<p>On another note, I have my thoughts about the <span style="text-decoration: line-through;">interesting</span> correlation between handset monopolies (aka sole iphone telco providers around the world) and bad customer service. But I will save them for another day. <img src='http://www.dorothypoon.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>Behind the Great Firewall of China&#8230;</title>
		<link>http://www.dorothypoon.com/2009/09/05/behind-the-great-firewall-of-china/</link>
		<comments>http://www.dorothypoon.com/2009/09/05/behind-the-great-firewall-of-china/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 05:47:22 +0000</pubDate>
		<dc:creator>Dorothy</dc:creator>
				<category><![CDATA[Events and Conferences]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Out and About]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Optimus Prime]]></category>
		<category><![CDATA[Plurk]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.dorothypoon.com/?p=959</guid>
		<description><![CDATA[I&#8217;ve spent the last week or so being intermittently barred from all of my usual haunts online, but it has been interesting so far.
The plane ...]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve spent the last week or so being intermittently barred from all of my usual haunts online, but it has been interesting so far.</p>
<p>The plane ride to China was within a bearable threshold, unlike the grueling 24 hour journeys to the USA.  I am entertained by the H1N1 cartoon they&#8217;ve created, the animated characters looking like a Chinese New Year food product advertisement rather than a warning about the disease that has affected people worldwide.</p>
<p>I survive the taxi journey from the airport during which the driver weaves in and out of trucks the size of Optimus Prime. Privately, I suspect he fancies himself as auditioning for 2 Fast 2 Furious, because he drives like<span style="text-decoration: line-through;"> (well, a taxi driver&#8230;)</span> he is behind the wheel of a Forumula 1 Vehicle.</p>
<p><a href="http://www.dorothypoon.com/wp-content/uploads/2009/09/IMAG0067.jpg"><img class="alignleft size-medium wp-image-962" title="IMAG0067" src="http://www.dorothypoon.com/wp-content/uploads/2009/09/IMAG0067-178x300.jpg" alt="IMAG0067" width="178" height="300" /></a>The next morning, I am having breakfast in the hotel, and something is having my foot for breakfast. I later spot the culprit &#8211; a lone Hangzhou mosquito hovering around and having eaten it&#8217;s fill, finds its business elsewhere. My foot bears the only trace of its presence. The breakfast area plays Christmas saxophone songs and I think of snow. End of the week, I realize that that same CD basically plays everyday, at any of the eating haunts, and repeatedly from morning to night.</p>
<p>Despite the revolving doors at the entrance which usually hint to me of freezing cold weather, it has been pretty much &#8220;like Singapore&#8221; and not &#8220;hotter than Singapore&#8221; as I had been forewarned. Maybe I have some sort of luck with the weather right now, because it has apparently been raining in Singapore since I left. Perhaps then, my perception of this place is somewhat different from the rest, because talking to the locals gets me the information that this is an uncharacteristically cool bout of Summer weather we are experiencing.</p>
<p>The office here is seriously swanky, with a pantry area that looks like a cafe, LCD screens mounted on the ceiling and kick ass conferencing equipment. I love the happy colours, and the chinese logo is a nice touch on the introductory wall that greets everyone who steps in.</p>
<p>Till then, Facebook, Twitter, Plurk, Youtube, Blogger are amongst the sites that I&#8217;ve been unable to access in certain places&#8230;.</p>
<p><a href="http://www.dorothypoon.com/wp-content/uploads/2009/09/unfamiliar.JPG"><img class="aligncenter size-medium wp-image-961" title="unfamiliar" src="http://www.dorothypoon.com/wp-content/uploads/2009/09/unfamiliar-300x183.jpg" alt="unfamiliar" width="300" height="183" /></a></p>
<p>Facebook reassures me that they &#8220;take my privacy seriously&#8221; with their investigation that I really am who I am, since I&#8217;ve not  logged in from this location before. I wonder if this happens only in China, because I didn&#8217;t get the same screen in the USA.</p>
<p>More on the great firewall of China (and Iran for that matter) <a href="http://www.thomascrampton.com/china/internet-censorship-gfw-great-firewall-herdict-zittrain-social-media/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=internet-censorship-gfw-great-firewall-herdict-zittrain-social-media" target="_blank">here</a> and some other<a href="http://feedproxy.google.com/~r/ItsLikeBensBlog/~3/zYPY-4RZM4s/lessons-and-impressions-from-china.html" target="_blank"> interesting insights</a> on the other parts of China.</p>
<p>Because, I can imagine from the sheer size of this country, there are many Chinas within the whole, and what I&#8217;m seeing is barely scratching the surface of what it is like in all the other cities and provinces.</p>
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		<title>Ad:Tech Singapore Thoughts: #2 Engage the Youth Keynote session</title>
		<link>http://www.dorothypoon.com/2009/06/13/adtech-singapore-thoughts-2-engage-the-youth-keynote-session/</link>
		<comments>http://www.dorothypoon.com/2009/06/13/adtech-singapore-thoughts-2-engage-the-youth-keynote-session/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 01:34:20 +0000</pubDate>
		<dc:creator>Dorothy</dc:creator>
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		<description><![CDATA[Just got back from a pretty cool experience speaking at this year&#8217;s Ad:tech&#8230; the keynote panel on Engage the Youth &#8211; a direct dialogue&#8230;Starting off ...]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">Just got back from a pretty cool experience speaking at this year&#8217;s Ad:tech&#8230; the <a href="http://www.ad-tech.com/singapore/session_detail.asp?refad=1&amp;session=1005" target="_blank">keynote panel</a> on <a href="http://asiablog.ad-tech.com/2009/05/19/what-are-daryl-tay-dorothy-poon-vickland-malik-devin-gustafson-ajeeja-limbu-doing-adtech-" target="_blank">Engage the Youth</a> &#8211; a direct dialogue&#8230;Starting off with some snapshots of the session!</p>
<p style="text-align: center;"> </p>
<p style="text-align: center;"><a href="http://www.dorothypoon.com/wp-content/uploads/2009/06/keynote1.jpg"><img class="size-medium wp-image-875 aligncenter" title="keynote1" src="http://www.dorothypoon.com/wp-content/uploads/2009/06/keynote1-300x225.jpg" alt="keynote1" width="300" height="225" /><br /> </a>It was a pretty lively session, from the responses on Twitter and conversations. Here&#8217;s the <span style="text-decoration: line-through;">gang</span> panel in discussion with Graham.</p>
<p style="text-align: center;"><a href="http://www.dorothypoon.com/wp-content/uploads/2009/06/IMAGE_527.jpg"><img class="aligncenter size-medium wp-image-878" title="IMAGE_527" src="http://www.dorothypoon.com/wp-content/uploads/2009/06/IMAGE_527-300x225.jpg" alt="IMAGE_527" width="300" height="225" /></a></p>
<p style="text-align: center;">Amidst the blinding lights, waiting for the delegates to come back from coffee&#8230;.</p>
<p style="text-align: center;"> </p>
<p style="text-align: left;">So a couple of highlights from the discussion:</p>
<p style="text-align: left;"><strong>Q: What do you like about digital marketing? What do you not like?</strong></p>
<p style="padding-left: 30px; text-align: left;">I remember saying that the one thing that I really felt didn&#8217;t quite &#8220;work&#8221; was corporate accounts following me on Twitter. I&#8217;d probably follow back if I like the brand, but if not&#8230;it just feels like going back to the old days of intrusive advertising. If I like the brand, I&#8217;d hunt them out.  This point apparently resonated with Jeremy Snyder, in his great summary of <a href="http://www.facebook.com/note.php?note_id=85133878457" target="_blank">what transpired on Day 1</a>.</p>
<p style="padding-left: 30px; text-align: left;"> </p>
<p style="text-align: left;"><strong>The concept of Friends</strong></p>
<p style="padding-left: 30px; text-align: left;">&#8230; To me, it&#8217;s really not about the numbers game. The people who are in the numbers game are SEO/digital marketers on Twitter who follow 10000 random people who vaguely mention a keyword once, and have about 100 followers back (maybe other <span style="text-decoration: line-through;">spammers</span>&#8220;digital marketers&#8221;  who can help you &#8220;get rich quick&#8221;).</p>
<p style="padding-left: 30px; text-align: left;">Someone asked if Gen Y measures success by how many friends you have. I sure don&#8217;t. The only people who do are the said people above&#8230;and probably the likes of <a href="http://www.cnn.com/2009/TECH/04/15/ashton.cnn.twitter.battle/" target="_blank">Ashton Kutcher when he was in the CNN Twitter challeng</a>e.</p>
<p style="padding-left: 30px; text-align: left;"> </p>
<p style="text-align: left;"><strong>Digital Identity</strong></p>
<p style="padding-left: 30px; text-align: left;">The question was whether or not digital identities were an accurate portrayal of ourselves, since marketers were probably using social profiles to try and get a sense of who you are as a person.</p>
<p style="padding-left: 30px; text-align: left;">My answer : I (and partial mountains of psychology research <a href="http://www.dorothypoon.com/2009/03/22/avatars-virtual-environments-liquid-identities/" target="_blank">that I had to trawl through for a past paper</a>) believe that digital identities are not accurate on their own, but they could either be an extension of who we are or an aspect that may not be seen in our offline selves. True, social profiles are completely malleable online, so that people can choose to &#8220;create&#8221; their own digital identities, but the same can be said of how we pick how we speak, what we wear, how we behave, and where we choose to hang out. Impression management works the same way in real life and the digital channel.</p>
<p style="padding-left: 30px; text-align: left;">I wish I had a photo taken with Devin and his hot pink glasses. Cool stuff. <img src='http://www.dorothypoon.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p style="padding-left: 30px; text-align: left;"> </p>
<p style="text-align: left;"><strong>Advertising</strong></p>
<p style="padding-left: 30px; text-align: left;">I think that advertising will move towards being invisible in the future, it will become content. Ideally content that people are searching for. If I&#8217;m looking online for the best hotel to stay while in a particular country, it says a lot if your brand is mentioned in the top post that search engines return. And no, I&#8217;m not talking about the text based ads (which I never really pay attention to anyway because they are not what I&#8217;m looking for).</p>
<p style="padding-left: 30px; text-align: left;"> </p>
<p style="text-align: left;"><strong>Media consumption from different perspectives<br /> </strong></p>
<p style="padding-left: 30px; text-align: left;">Great to have fellow panelist, Devin, from Uni of Texas on the panel, with his statement that no one really reads the <span style="text-decoration: underline;">newspapers </span>in the States anymore (&#8220;You&#8217;re throwing your money down the drain advertising there&#8221;, to quote him) . He also mentioned how <span style="text-decoration: underline;">magazines </span>were probably 85% of advertising ( I reiterate the importance of my point about advertising as content in future). <span style="text-decoration: underline;">TV</span> &#8211; no one&#8217;s watching. Malik watches TV ..but <span style="text-decoration: underline;">online</span>. <em>Did that count?</em> he pondered aloud, to the chuckles amongst the audience.</p>
<p style="padding-left: 30px; text-align: center;"><strong><br /> </strong></p>
<p style="text-align: center;"><a href="http://www.dorothypoon.com/wp-content/uploads/2009/06/keynote2.jpg"><img class="size-medium wp-image-876 alignnone" title="keynote2" src="http://www.dorothypoon.com/wp-content/uploads/2009/06/keynote2-300x225.jpg" alt="keynote2" width="300" height="225" /></a></p>
<p style="text-align: center;"> </p>
<p><strong>The very tired argument about traditional v.s new/social media</strong></p>
<p>Daryl &amp; I have recorded some live Ad:tech thoughts on our newest installment of the GennY Podcast. , where we address:</p>
<ul>
<li>the traditional v.s new media issue as mentioned (must there really be a distinction? I&#8217;d vote for a wholistic campaign. Just because everyone is increasingly on digital doesn&#8217;t mean you stop talking in all other channels altogether.</li>
<li>Influencers &#8211; do they need to be friends/family? (not really)</li>
<li>Reaching out to youth&#8230;</li>
<li>and finally questioning if youth are really that different?<strong><br /> </strong></li>
</ul>
<p><strong>Thoughts</strong><a href="http://www.ad-tech.com/singapore/adtech_singapore_speakers.aspx?Spkid=2094" target="_blank"><br /> </a>All in all, it was a fun session. Always too short &#8211; its hard to really gleam insights when you&#8217;re pressed for time, so I do wish there had been more responses to Graham&#8217;s call for questions, both on radio and on the official Ad:tech blog. We&#8217;ve got forever now online to really respond. <img src='http://www.dorothypoon.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  Would love to hear in the comments if you have any opinions!</p>
<p>True, we&#8217;re mostly alpha users of the tools online and exploring the social media space, but a panel session is not much different from a focus group. Qualitative research has never been about the numbers, but more on insights and trying to find out the reasons why, how people do what they do. We all fall somewhere along the technology adoption curve anyhow, so once you have a clearer picture of that path, you can pretty much predict some possible trends for the population at large.</p>
<p>More Link Love:</p>
<p><strong>Graham&#8217;s Pre Ad:tech interview : 28th May : on 93.8 Live on &#8216;How to Market to Youths&#8217; </strong></p>
<p>Some good insights here! Loving the research insight on how the folks at Apple visited a sweet factory before successfully deciding to name their products in yummilicious flavours.</p>
<p>Part 1:<a href="http://www.dorothypoon.com/audio/938Live%20The%20Living%20Room-1010am%20to11am-28May-How%20To%20Market%20To%20Youth-p1.MP3"> </a>Play here: <a href="../audio/938Live%20The%20Living%20Room-1010am%20to11am-28May-How%20To%20Market%20To%20Youth-p1.MP3"><br /> Download Part 1<br /> </a></p>
<p>Part 2:</p>
<p>Play here: <a href="../audio/938Live%20The%20Living%20Room-1010am%20to11am-28May-How%20To%20Market%20To%20Youth-p2.MP3" target="_blank"><br /> Download Part 2<br /> </a></p>
<p><a href="http://technebish.blogtown.co.nz/2009/06/10/engaging-with-youth/" target="_blank">Ritsa&#8217;s post </a>has a pretty detailed commentary about the main gist of what transpired, so do check it out. She seems to have a great sense of humour and I am digging the BYT (bright young things) description. But I&#8217;ll have to say that Graham is anything but a dinosaur!</p>
<p><a href="http://www.ad-tech.com/singapore/adtech_singapore_speakers.aspx?Spkid=2094" target="_blank">Speaker page</a></p>
<p>My other Ad:tech posts:</p>
<p><a rel="bookmark" href="../2009/06/11/adtech-singapore-thoughts-1-live-event-tweeting/">Pre Ad:tech thoughts: Web 2.0 &amp; Gen Y: The Other Side of the Story<br /> Ad:Tech Singapore Thoughts:  #1 Live event Tweeting…</a></p>
<p>Next up&#8230;a post on Scott Goodstein. You can stay tuned <a href="http://feeds2.feedburner.com/DorothyPoon" target="_blank">through this blog’s RSS</a> here!</p>
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		<title>A Different Kind of Currency</title>
		<link>http://www.dorothypoon.com/2009/03/16/a-different-kind-of-currency/</link>
		<comments>http://www.dorothypoon.com/2009/03/16/a-different-kind-of-currency/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 08:49:47 +0000</pubDate>
		<dc:creator>Dorothy</dc:creator>
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		<description><![CDATA[With headlines about the bleak state of the economy dominating the news, it is quite difficult not to feel discouraged about the situation. Nevertheless, here ...]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: small;">With headlines about the bleak state of the economy dominating the news, it is quite difficult not to feel discouraged about the situation. Nevertheless, here are a couple of links to some good reads.</span></p>
<p><span style="font-weight: bold;"><span style="font-size: small;">A different kind of currency</span></span><span style="font-size: small;"><br />
Lets talk about a different kind of currency, one that is not financial, but financially linked.<br />
</span></p>
<p><strong><span style="font-size: small;"><a href="http://adage.com/digitalnext/article?article_id=135033">Will Online Volunteers Transform Our Economic Recovery?</a></span></strong><span style="font-size: small;"><span style="font-family: Times New Roman;"><br />
Josh Bernoff is the co-author of &#8220;</span><a class="body" style="font-weight: normal; font-family: Times New Roman;" title="Buy Groundswell from Amazon.com" href="http://www.amazon.com/gp/aws/cart/add.html?SubscriptionId=D68HUNXKLHS4J&amp;AssociateTag=advertisingag-20&amp;ASIN.1=1422125009&amp;Quantity.1=1&amp;adid=1GAM3C4VD2K8MVNZ5R5Y&amp;linkCode=as1&amp;OfferListingId.1=V%252BPNEYh5F86dkRZW9OaxIgtJYz0f4CkO%252BO2hTCjTVMsh9NZratXCK2HtX5KBQUFUFPDl0uj%252FdjyZ1uSTgFIaGw%253D%253D&amp;submit.add.x=31&amp;submit.add.y=13&amp;submit.add=Buy+from+Amazon.com" target="_blank">Groundswell: Winning in a World Transformed by Social Technologies</a>&#8220;.</span></p>
<p><span style="font-size: small;"><em></em></span></p>
<p style="margin-left: 40px; font-family: Arial;"><span style="font-size: small;">&#8220;A pessimist sees value erosion. But t<span style="font-weight: bold;">he value&#8217;s not gone, it&#8217;s just different</span>. The consumer/creators get paid for their contribution in love, admiration, pride and a sense of belonging.&#8221; </span></p>
<p style="margin-left: 40px; font-family: Arial;"><span style="font-size: small;">&#8220;The online social world is driven by free, volunteer activity. Now add a horde of unemployed and underemployed digital talent, both those laid off and new college graduates who, when they reach the doorstep of the job market, find a sign that says &#8220;Sorry, We&#8217;re Closed.&#8221; While they wait for better jobs to appear, they&#8217;re going to invent online tools that supplant the current ones &#8212; tools whose <em>modus vivendi</em> is <span style="font-weight: bold;">emotional, not financial</span>.&#8221;</span></p>
<p><span style="font-size: small;"><br />
You know you truly have someone&#8217;s passion when they would be doing it for free anyway. Intrinsic motivation is hard to beat, easier to sustain in the long run. Will we see a surplus of innovative tools as digital talent fuel the volunteer economy? Only time will tell. </span></p>
<p><span style="font-size: small;"><span style="font-weight: bold;">What people want &#8211; a &#8220;good job&#8221;</span></span><span style="font-size: small;"><br />
Here is another read on </span><span style="font-size: small;"><a href="http://gmj.gallup.com/content/101680/Global-Migration-Patterns-Job-Creation.aspx">Global Migration Patterns and Job Creation.</a><br />
The article details that what people really aspire for is <span style="font-style: italic;">a good job</span>. Given that employment levels are at an all time high, there are no surprises there. As the world moves beyond the basic needs in Maslow&#8217;s hierarchy, it is only natural that other qualitative factors come into play in determining one&#8217;s fulfillment in life. </span></p>
<p><span style="font-size: small;">This article makes for a good manifesto that leaders of countries, education, lawmakers, military leaders, amongst the few listed, could look into, as we try and move out from the current crisis. It also looks into the driving forces behind global migration and how best to tap into this trend of mobile talent.<br />
</span><span style="font-size: small;"><br />
</span></p>
<div style="margin-left: 40px; font-family: Arial;"><span style="font-size: small;">&#8220;Love and work are the cornerstones of our humanness.&#8221; Work is crucial to every adult human because work holds within it the soul of the relationship of one citizen to one government and one country. The most important World Poll discovery, so far, is that the primary driver of almost everyone is a &#8220;good job.&#8221; This particular condition relates to net migration in high-income countries and GDP growth in low-income countries, but it is also a core influence of elections, revolution, and war.&#8221;</span></div>
<div style="margin-left: 40px; font-family: Arial;"><span style="font-size: small;"><br />
</span></div>
<div style="margin-left: 40px; font-family: Arial;">
<p><span style="font-size: small;">&#8220;&#8230;A successful team of global leaders will need both state-of-the-art classic economics, such as GDP, inflation, population, and birth rates and state-of-the-art behavioral economics, such as law and order, citizen engagement, and well-being to affect the migration patterns of the most talented people and create the next global economic empire.&#8221;</span></div>
<p><span style="font-weight: bold;"><span style="font-size: small;">Time for a &#8220;less selfish&#8221; capitalism?<br />
</span></span><span style="font-size: small;">The concept of progress is questioned in <a href="http://www.ft.com/cms/s/0/3f6e2d5c-0e76-11de-b099-0000779fd2ac,dwp_uuid=ae1104cc-f82e-11dd-aae8-000077b07658.html?nclick_check=1">this </a>article.<br />
</span></p>
<div style="margin-left: 40px;"><span style="font-size: small;">&#8220;&#8230;despite massive wealth creation, happiness has not risen since the 1950s in the US or Britain or (over a shorter period) in western Germany. No researcher questions these facts. So accelerated economic growth is not a goal for which we should make large sacrifices. In particular, we should not sacrifice the most important source of happiness, which is the quality of human relationships – at home, at work and in the community. We have sacrificed too many of these in the name of efficiency and productivity growth.&#8221;</span></div>
<p><span style="font-size: small;"><span style="font-weight: bold;"><br />
</span></span><span style="font-weight: bold;"><span style="font-size: small;"><a href="http://www.dorothypoon.com/wp-content/uploads/2009/03/love_currency.jpg"><img class="alignleft size-full wp-image-769" title="love_currency" src="http://www.dorothypoon.com/wp-content/uploads/2009/03/love_currency.jpg" alt="love_currency" width="118" height="112" /></a></span></span><span style="font-size: small;">These reads were pretty thought provoking for me, and I do wonder how this situation we are all in will play out. Of particular interest for me would be how technology can help to connect talent around the world, so that physical migration is no longer necessary. </span></p>
<p><span style="font-size: small;">The reasons are, of course partially personal, and ones that I will expand on in future posts! </span></p>
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</a></span> <!-- technorati tags begin --></p>
<p style="font-size:10px;text-align:right;">Tags: <a rel="tag" href="http://technorati.com/tag/management">management</a>, <a rel="tag" href="http://technorati.com/tag/economy">economy</a>, <a rel="tag" href="http://technorati.com/tag/%20finance"> finance</a>, <a rel="tag" href="http://technorati.com/tag/%20talent"> talent</a>, <a rel="tag" href="http://technorati.com/tag/%20currency"> currency</a>, <a rel="tag" href="http://technorati.com/tag/%20social%20media"> social media</a>, <a rel="tag" href="http://technorati.com/tag/%20volunteer"> volunteer</a>, <a rel="tag" href="http://technorati.com/tag/%20job"> job</a>, <a rel="tag" href="http://technorati.com/tag/%20career"> career</a>, <a rel="tag" href="http://technorati.com/tag/%20capitalism"> capitalism</a>, <a rel="tag" href="http://technorati.com/tag/%20life"> life</a>, <a rel="tag" href="http://technorati.com/tag/%20online"> online</a></p>
<p><!-- technorati tags end --></p>
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		<title>The &#8220;Difference&#8221; Factor &#8211; Why it matters&#8230;and why it does not</title>
		<link>http://www.dorothypoon.com/2009/03/07/the-difference-factor-why-it-mattersand-why-it-does-not/</link>
		<comments>http://www.dorothypoon.com/2009/03/07/the-difference-factor-why-it-mattersand-why-it-does-not/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 02:44:42 +0000</pubDate>
		<dc:creator>Dorothy</dc:creator>
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		<description><![CDATA[Here, Guy Kawasaki talks about the Harvard&#8217;s admission process, an alternative take on an educational institution that one normally assumes does not have to pro ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.guykawasaki.com/2009/02/lessons-from-th.html">Here, Guy Kawasaki</a> talks about the <a href="http://www.businessweek.com/magazine/content/06_34/b3998441.htm?campaign_id=rss_topStories">Harvard&#8217;s admission process, </a>an alternative take on an educational institution that one normally assumes does not have to pro actively reach out to get applicants.</p>
<p>Full disclaimer: I am currently schooling in a tertiary institution in Singapore.</p>
<p>Having said that, I am not going to engage in one of those comparison posts. I do not want to compare, because one cannot do so if one has not been in any of the other major universities in Singapore. What you hear about the various institutions is probably true, but remember that perception largely depends on who is perceiving it. It would be prudent to see if the source of an opinion is of a similar personality to yourself, or is similar enough for you to think that a similar experience would result if you attended X institution. Just because your best friend&#8217;s niece loved a certain school and excelled while being in it, does not guarantee the same for yourself. But then again, what do you know when you&#8217;re around 18 to 20 years of age? <img src='http://www.dorothypoon.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><span style="font-weight: bold;">The institutional salience filter: Labeling Theory</span></p>
<p>Obviously, labels make a difference.  I suppose, to a certain extent, all these labeling issues will always be around. Here&#8217;s a take from the article on Harvard.</p>
<div style="margin-left: 40px;"><span class="text" style="font-family: arial,helvetica,univers;">&#8220;What we aim to do is to get the very best faculty together with the very best students,&#8221; he says. &#8220;Our hope is that these synergies will develop the talents of these students to a much greater degree and that they will then give back a lot more to America and the world.&#8221;</span></div>
<p>That is their promise, and that is the edge that Harvard students get in their first impressions. I suppose the general rule of thumb is, never, ever in a situation to introduce yourself as being from a certain institution and stop there, expecting that that alone will entitle you to anything.  Where you are from at most gives you an edge, it is not a reason for anyone to hire you.</p>
<p>Another thing, it is not just the student cohort that makes any institution different. It is also the gatekeepers, the ones selecting who gets to be in the institution, both at an administrative, faculty and student level. It is the industry, the ones who come into contact with those associated with an institution that will perpetuate the external brand image of the typical character found in that institution. It is the school &#8220;culture&#8221;.</p>
<p><span style="font-weight: bold;">Why I am loving where I am/have been</span><br />
Totally awesome modules like the Business Study Mission (I&#8217;m <a href="http://www.facebook.com/home.php#/group.php?gid=2305083820&amp;ref=ts">New York</a> Dec&#8217;07), Digital Media Across Asia (<a href="http://comm215.wetpaint.com">here&#8217;s</a> what we&#8217;re building for the community), opportunities for Student Exchange Programs (GO HOOS! <a href="http://www.virginia.edu" target="_blank">UVA</a>) are amongst the things that I will cherish in my undergraduate life.</p>
<p>A whole multitude of other opportunities are out there when potential students come in, for anyone keen to take them up. These come in the forms of the various CCA clubs, Case Competitions, Overseas Community projects, bond free scholarships. And most of all, the hunger and drive that is in the student cohorts. So there are many chances for you to learn, and also to give back. There are many chances for you to step out of your comfort zone and grow.</p>
<p>Of course, you could choose not to participate in any of these, and just exist as a normal undergraduate.</p>
<p><span style="font-weight: bold;">What I am advocating</span><br />
Take a more proactive stance in your education. The pedagogy is not entrenched in stone, neither is the syllabus, neither is your educational route. The opportunities are out there, it is up to you to find those that have the best fit with who you want to become. There is also nothing wrong with <span style="font-style: italic;">stumbling</span> into something that you find you are good at.</p>
<p><span style="font-weight: bold;">Open House</span><br />
I have to say I am loving the experiment into Web 2.0 elements in this year&#8217;s <a href="http://www.smu.edu.sg/admissions/index.asp">Open House</a> Campaign with <a href="http://blog.smu.edu.sg/blog/">blogs</a> and the like, but  there are just too many things going on in the front landing page of the website, completely overwhelming the viewer. Where do I start?</p>
<p>Their Photoshopped signages in the advertorial campaigns need much more work. Take the cue from Industrial Light Magic when they created Star Wars, and realized that a bit of dirt on their shiny spaceships made it seem that much more realistic. The signs are too clean, too glossy, too distant. On a random note, the signs are also mostly significant only to those already in the institution, who outside would know that they are part of the school architecture? Then again, maybe that was a good way for the campaign to build up the rapport from within the school and not just be outward orientated.</p>
<p>To those contemplating admission&#8230;<br />
I guess to sum up, I hope that if you are &#8220;different&#8221; in terms of what you have to offer to your future counterparts in school, you will come. Don&#8217;t expect mere admission into an institution to give you that differential edge. The sooner you realize that the world does not owe you anything, the sooner you can change your strategies towards getting what you aspire towards in life. And the good thing about it is, there are now multiple channels open to you (that are also less socially stigmatized).</p>
<p>To the graduated/graduating&#8230;<br />
It is myopic to say that this issue does not concern you, just because you are graduating. In some ways, you are affected by the current cohort in school. You should be very concerned about the kind of people that your alma mater is accepting. It&#8217;s heartening to see the Student Association asking if seniors should be invovled in the admission process. This concept has was what they envisioned for the LCKSP program, I wonder if it would be possible school-wide.</p>
<p>There you go. I couldn&#8217;t be there physically to help out, but at the end of the day, I am thankful for my institution for shaping me into who I have become today.</p>
<p><span style="font-weight: bold;">Be Great.</span><br />
So <span style="text-decoration: underline;">yes</span> to <span style="font-style: italic;">being different</span>, even though I still cringe slightly when people talk about it.</p>
<p>But even more so to <span style="font-style: italic;">being great</span>. Some of the most amazing people around still haven&#8217;t got a clue about what they would be doing in 5 years time, but they are great at what they do currently and they continue to strive for this.</p>
<p>Focus not so much on being different (it is possible to be different in a wrong way), just take the time to find out what you excel in, and simply, be great at doing that.</p>
<p>Live or merely exist; the choice is yours.</p>
<div style="margin-left: 40px;"><span class="text" style="font-family: arial,helvetica,univers;"> </span></div>
<p><!-- technorati tags begin --></p>
<p style="font-size:10px;text-align:right;">Tags: <a rel="tag" href="http://technorati.com/tag/SMU">SMU</a>, <a rel="tag" href="http://technorati.com/tag/school">school</a>, <a rel="tag" href="http://technorati.com/tag/%20university"> university</a>, <a rel="tag" href="http://technorati.com/tag/%20life"> life</a>, <a rel="tag" href="http://technorati.com/tag/%20education"> education</a>, <a rel="tag" href="http://technorati.com/tag/%20passion"> passion</a>, <a rel="tag" href="http://technorati.com/tag/%20singapore%20management%20university"> singapore management university</a>, <a rel="tag" href="http://technorati.com/tag/%20experience"> experience</a>, <a rel="tag" href="http://technorati.com/tag/%20admission"> admission</a>, <a rel="tag" href="http://technorati.com/tag/%20choice"> choice</a>, <a rel="tag" href="http://technorati.com/tag/%20"> </a></p>
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		<title>Media Economics &#8230;.&amp; Piracy</title>
		<link>http://www.dorothypoon.com/2009/03/04/media-economics-piracy/</link>
		<comments>http://www.dorothypoon.com/2009/03/04/media-economics-piracy/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 14:54:19 +0000</pubDate>
		<dc:creator>Dorothy</dc:creator>
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		<description><![CDATA[Here is an article that I came across some time ago.
The Problem of Media Economics: Value Equations Have Radically Changed
&#8220;It seems that most media companies ...]]></description>
			<content:encoded><![CDATA[<p>Here is an article that I came across some time ago.</p>
<p><a title="Permanent Link to The Problem of Media Economics: Value Equations Have Radically Changed" rel="bookmark" href="http://publishing2.com/2009/01/07/the-problem-of-media-economics-value-equations-have-radically-changed/">The Problem of Media Economics: Value Equations Have Radically Changed</a></p>
<div style="margin-left: 40px;">&#8220;It seems that most media companies still haven’t figured out how to adapt to or even understand the changes to the fundamental exchange of value in media.</div>
<p style="margin-left: 40px;">Some of that stems from a failure to understand legacy media economics.</p>
<p style="margin-left: 40px;">People ask why no one wants to pay for news anymore, referencing the decline in newspaper circulation, when in fact that <span style="font-style: italic;">misrepresents the value equation</span>. People were paying for newsPAPERS, which contained a lot more than news, and they were also paying for newspaper delivery, which is a service.</p>
<p style="margin-left: 40px;">&#8230;.It’s not that no one wants to pay for music or movies, it’s that i<span style="font-style: italic;">ncreasingly we want to pay for content when, where, and however we want</span>. We’re willing to pay for the convenience of video on demand, but the service isn’t always being offered. Digital technology has put content producers in the services business, but they don’t yet fully understand that value exchange.</p>
<p style="margin-left: 40px;">New business models for media require entirely new exchanges of value — it’s not about finding new ways to balance the old equation.&#8221;</p>
<p>It&#8217;s interesting to read the author&#8217;s take on this issue, because people have focused largely on the <span style="font-style: italic;">death</span> of traditional media, when perhaps they should be focusing on the <span style="font-style: italic;">dearth</span> of companies that should be working to deliver content on demand in the most cost effective and efficient way.</p>
<p>The <a class="zem_slink" title="Craigslist" rel="homepage" href="http://www.craigslist.org/">Craigslist</a> example where the author had been looking for someone to rent their room out to, and was &#8220;able to achieve for free on Craigslist what they couldn’t achieve by spending money in the newspaper&#8221; is also rather telling. The question is, Is the <a href="http://en.wikipedia.org/wiki/Freemium">Freemium </a>model, or even, <span style="font-style: italic;">Free</span>, model sustainable in the long run? Then again, content has always been used as bait for eyeballs in advertising.</p>
<p>The internet has changed a lot of the ways that processes and services can be monetized. For benefits that accrue to end users, think about postage. Telegrams, airmail, shipping costs all used to come into play before the arrival of the web and suddenly, email made communication (almost) free, easy, and much faster to boot. Of course, the illegal side of free (aka piracy) has the the people in the software and music industry tossing in their sleep, but that is another issue altogether.</p>
<p><a href="http://www.dorothypoon.com/wp-content/uploads/2009/03/pirate.jpg"><img class="alignleft size-full wp-image-712" title="pirate" src="http://www.dorothypoon.com/wp-content/uploads/2009/03/pirate.jpg" alt="pirate" width="229" height="191" /></a></p>
<p>On that note, I blogged about the <a href="http://www.dorothypoon.com/2008/07/14/what-is-your-favourite-bookstore-download-and-read-the-pirates-dilemma/">Pirate&#8217;s Dilemma</a> book last year, and you should check it out if you haven&#8217;t. Youth culture, trends, innovation and &#8220;piracy as a business model&#8221;, that&#8217;s what this book promises. The author also informs you why the book is relevant to people from all walks of life(and not just the suits from Hollywood and the music labels). Other stuff also ties in nicely with the economic thread running through this post- the author weaves his own background and training in the said field and you can read snippets about <a href="http://thepiratesdilemma.com/about-the-book/q-a">his thoughts on the book here</a>.</p>
<p>Enjoy!</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Zemified by Zemanta" href="http://reblog.zemanta.com/zemified/6329651b-cde5-4973-a06a-5b2c90452de3/"><img class="zemanta-pixie-img" style="border: medium none; float: right;" src="http://img.zemanta.com/reblog_e.png?x-id=6329651b-cde5-4973-a06a-5b2c90452de3" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script more-related"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div>
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		<title>The Day I Quit Facebook</title>
		<link>http://www.dorothypoon.com/2009/02/24/the-day-i-quit-facebook/</link>
		<comments>http://www.dorothypoon.com/2009/02/24/the-day-i-quit-facebook/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 14:29:26 +0000</pubDate>
		<dc:creator>Dorothy</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Social media]]></category>
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		<guid isPermaLink="false">http://www.dorothypoon.com/2009/02/24/the-day-i-quit-facebook/</guid>
		<description><![CDATA[About a couple of weeks ago, I &#8216;quit&#8217; Facebook. It was a transient Friday social experiment moment, so I&#8217;m guessing not many people would have ...]]></description>
			<content:encoded><![CDATA[<p>About a couple of weeks ago, I &#8216;quit&#8217; Facebook. It was a transient Friday social experiment moment, so I&#8217;m guessing not many people would have actually noticed.</p>
<p>Number of hours it took before someone noticed: Approximately Six.<br />
Number of hours before I caved in and realized I couldn&#8217;t do a lot of things that I wanted to while doing a cold turkey: About a day.</p>
<p>By Saturday morning, I was back.</p>
<p>Nevertheless, the process was an interesting one.<br />
Here is the lesson, if ever you feel the need to take yourself &#8220;off the grid&#8221;, deactivate your account, don&#8217;t terminate it.<br />
Termination is permanent, deactivation less so.</p>
<p><span style="font-weight: bold;">Deactivation: What happens<br />
</span>When you deactivate your account, you lose all the settings in your applications (no one told me about that!), but for the most part, most of the other services are up and running within hours (as promised).</p>
<p>The steps (should you want to try it):<br />
Settings &gt; Account Settings &gt; Deactivate account.</p>
<p>When you click on the Deactivate account link, that&#8217;s when things start to get really interesting. Some kind of algorithm is running in the background to generate the names of certain friends, and photos of you and them, saying that they will &#8220;miss you&#8221;.</p>
<p>From what I see, the first round of <span style="text-decoration: line-through;">visual emotional blackmail </span> persuasion aimed at getting you to change your mind seems to feature those people that have communicated frequently with you, and the second round (when Facebook wants to ask you if you are <span style="font-style: italic;">really </span>sure about deactivating) seems to feature those who have most recently tagged you. Either way, they know the people who are likely to matter more to you or have recently been in touch, and they&#8217;re making full use of it. Or so I assume.</p>
<p>Then, they proceed to give very logical reasons to try and solve the general issues that might prompt deactivation tendencies.<br />
Amusingly, I noticed they took away the &#8220;<span style="font-style: italic;">Facebook is causing too much social drama in my life option</span>&#8220;, because I saw it on the web when I was checking out what exactly would happen when I deactivated my account. I suppose there is either no solution, or no logical reply that could solve <span style="font-style: italic;">social drama</span>.</p>
<p><a href="http://www.flickr.com/photos/47041935@N00/3305844139/"><img class="reflect" src="http://farm4.static.flickr.com/3649/3305844139_bef83c28b9.jpg?v=0" alt="deactivating facebook by you." width="500" height="374" /></a></p>
<p>My little experiment was before the entire fiasco about the Facebook terms of service, so it&#8217;s nice to know that they&#8217;ve dedicated front page space to address this issue right now.</p>
<blockquote cite="http://www.flickr.com/photos/47041935@N00/3306691650/in/photostream/"><p><img src="http://farm4.static.flickr.com/3477/3306691650_bcd156d731.jpg?v=0" alt="" /></p></blockquote>
<p><span style="font-weight: bold;">Getting booted out of Facebook</span><br />
On the flip side, involuntarily being booted out of Facebook is not impossible either.<br />
Apparently, some power users of Facebook have been <a href="http://joelcomm.com/facebook_booted_me_for_having.html">kicked out </a>of <a href="http://scobleizer.com/2008/01/03/ive-been-kicked-off-of-facebook/">their accounts</a> for various reasons, mostly related to the immense amount of activity that their networks generated, or for having too many friends (?). It seemed the system deemed the level of such activity incapable of originating from a single user, and booted them. Just for laughs, it seems that <a href="http://andersk.livejournal.com/701.html">accounts linked to fake names</a> (of animals) are not spared either.</p>
<p><span style="font-weight: bold;">The SNS of Choice</span><br />
My experience at a college in North America was that Facebook event invitations are the norm. In Singapore, such a mode of communication is becoming increasingly accepted and trusted, although there are still the select few people who will wonder how credible an invitation is if it is through Facebook and not the traditional channels like snail mail, phone, or direct email.</p>
<p>This article by Louis Gray seems to highlight exactly <a href="http://www.louisgray.com/live/2009/02/facebooks-success-makes-it-social-media.html">how pivotal Facebook is right now</a>, with the young and old alike adopting it as their social networking site of choice. Personally, at this point of time, I would have to concur.</p>
<p>As an address book, events calendar, communication channel and so much more all rolled into one, it is just starting to get increasingly difficult to live without Facebook. Is it the same for you? Leave your thoughts!<br />
<a title="toc.jpg" href="http://www.flickr.com/photos/47041935@N00/3306691650/"> </a><a title="toc.jpg" href="http://www.flickr.com/photos/47041935@N00/3306691650/"> </a></p>
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		<title>On the Principles for a New Media Literacy: My thoughts</title>
		<link>http://www.dorothypoon.com/2009/02/14/on-the-principles-for-a-new-media-literacy-my-thoughts/</link>
		<comments>http://www.dorothypoon.com/2009/02/14/on-the-principles-for-a-new-media-literacy-my-thoughts/#comments</comments>
		<pubDate>Sat, 14 Feb 2009 02:14:44 +0000</pubDate>
		<dc:creator>Dorothy</dc:creator>
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		<guid isPermaLink="false">http://www.dorothypoon.com/2009/02/14/on-the-principles-for-a-new-media-literacy-my-thoughts/</guid>
		<description><![CDATA[I was pretty interested in this thread on literacy in new media that has been started in  our Digital Media Across Asia class, so ...]]></description>
			<content:encoded><![CDATA[<p>I was pretty interested in this thread on literacy in new media that has been started in  our Digital Media Across Asia class, so here are some of my thoughts on the matter. It is a topic close to home, and also adds on nicely to my earlier posts on <a href="http://www.dorothypoon.com/tag/journalism/">Journalism 2.0</a>.</p>
<p>The original article by Gillmor can be found in it&#8217;s entirety<a href="http://citmedia.org/blog/2008/12/27/principles-for-a-new-media-literacy/"> here</a>. Questions posed from our <a href="http://communicateasia.asia">prof</a>!</p>
<p><span style="font-weight: bold;">Question: What is a literacy? What is Gillmor talking about?</span></p>
<p>From my interpretation, I take the meaning of literacy as being able to understand a certain subject, to be well versed to communicate about it.</p>
<p>Wikipedia cites <a href="http://en.wikipedia.org/wiki/Literacy">literacy</a> as “the ability to read and write, or the ability to use language to read, write, listen, and speak. In modern contexts, the word refers to reading and writing at a level adequate for communication, or at a level that lets one understand and communicate ideas in a literate society, so as to take part in that society.”</p>
<p>Wikipedia also portrays the problem of illiteracy as “a social problem to be solved through education.”</p>
<p>How this links back to Gillmor:<br />
All of these elements are highlighted in Gillmor’s article in</p>
<ul>
<li>His principles of media consumption (“reading”), Principles of media creation (“writing”)</li>
<li>Taking part (“Participation”)</li>
<li>Right at the end, Gillmor states that “<span style="font-style: italic;">If we really believe that democracy requires an educated populace, we’re starting from a deficit. Are we ready to take the risk of being activist media users, for the right reasons?</span>” (education)</li>
</ul>
<p>I feel that he is advocating the ‘education’ of the crowd in not just media consumption (as would have been important in the past, since all we did was largely consume our media), but additionally, media <span style="font-style: italic;">creation</span>, now that the tools are widely accessible to all. People have to learn how to digest and make sense of all the information that is presented to them from various sources, and also to use and disseminate that information responsibly. This education is not complete nor thorough, since a large number of web2.0 users are still illiterate about how best to handle the changing media landscape and channels. Some people have yet to even jump on the Web2.0 bandwagon.</p>
<p><span style="font-weight: bold;">2. Why would digital media be important in SG society?</span><br style="font-weight: bold;" /><br />
Some important points for me, with regards to the situation in SG:<br />
<span style="text-decoration: underline;">#1 New media tools are pulling down some walls and helping to create the possibility of deeper nonlegal accountability.</span><br />
This gives every citizen a choice, and a voice. Whereas previously, complaints and grievances might have been screened by the editors of newspapers before they could make it to print, nowadays, blogs and forums give one instant broadcasting rights to air your opinions.</p>
<p>I like the idea of nonlegal accountability because it suggests self governance, and also implies a more mature process of communication in which we do not have to rely on laws to trust that people will say/do the right thing.</p>
<p>With great power, comes great responsibility (think Spiderman!)<br />
At the same time, we have to learn to be responsible. Emotional rants online about sensitive topics are no more appropriate than discussing the same offline. Do not hide behind the computer screen and feel like this removes you from all accountability for your words. The way I see it, don&#8217;t say online what you would not feel comfortable saying in person, in public.</p>
<p>The conversational style that blogs adopt means that more emotions get filtered through. Read, re-read your posts to make sure that your tone of language is not overly harsh/critical/emotional. The easiest solution I can think of is when truly in doubt, get someone else to read what you&#8217;ve written and see if it elicits any warning bells.</p>
<p><span style="text-decoration: underline;">#2 The tools of creation are increasingly in everyone’s hands + #3 We can make what we create widely accessible</span><br />
Power comes from being able to control the tools of production. Singaporeans can now take their opinions online and have a worldwide audience, not just local.<br />
This is important for us because other people around the world get access to our thoughts, and can contribute experiences of their own. We are a very young country and can learn a lot from citizens where a more mature system of democracy, or “liberal traditions” are in place. We have to be willing to admit that sometimes, what we feel and think might be myopic in the grander scale of things. Opinions from sources overseas who are distanced from any vested interests are great for getting a sense of balance.</p>
<p><span style="text-decoration: underline;">#4 The Concept of being Collaborators</span><br />
We effectively become collaborators, with anyone in the world. We can find like minded people (not just in a local context), but also off our shores. This sets up a great foundation for brainstorming, and the “education” that Gillmor advocates can finally take place.</p>
<p><span style="text-decoration: underline;">#5 Being Skeptical + #6 Going outside the Comfort Zone</span><br />
Citizens need to become aware of something other than what’s happening locally. Once there is this awareness, perspectives change. It may lead to perhaps more demands on accountability and transparancy, more freedom of press. It could manifest in many other different ways.</p>
<p>If we are to move from an economy driven by mere efficiency to innovation, we need this increased sense of awareness of what is truly happening in the world. To learn how to be discerning about what we read, to understand that it is not enough to just depend on a single source for our “news”, and that combining this knowledge with other <span style="font-style: italic;">credible</span> global sources helps to give a more balanced viewpoints, upon which we can make better decisions on.</p>
<p>I see digital media as a great catalyst where conversations and learning can take place for Singaporean citizens. It has always been a tricky situation whenever a “closed” or “sheltered” society opens up, because it is difficult to control how people will react to this new found freedom, and hard to trust that they are mature enough to use the power responsibly. But these are necessary risks that the government will probably have to monitor, if we are to remain viable. We are (arguably) still very comfortable with a government that we naturally turn to in times of crisis. But is it fair to ask that the government solve our problems all the time, or should we take more initiative ourselves?</p>
<p>Singapore simply cannot exist as a closed society, unlike some other economies of the world, because our sole resources are our people. If we want to have business dealings with our global counterparts, we need to understand more about them, and all the underlying intricacies of cross cultural communication.</p>
<p>Here is where digital media is great &#8230;.because (pardon the cliché) the world then is truly your oyster. No one dictates what you will “learn” from this channel, nor is there a fixed set of rules that you follow. You make up the rules. You learn as much as you want to, and along the way, information is constantly added and changing, and you learn about how best to deal with all this.</p>
<p>This flexibility of mind, discernment, coupled with the fact that there will be increased diversity in thinking (rather than producing a whole cohort of people who think and react the same way), I believe, is one step in the right direction in the education of Singaporeans to become more competitive in this fast changing day and age.</p>
<p>It may not be something that we consciously want, but it is something we need.<br />
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<p style="font-size:10px;text-align:right;">Tags: <a rel="tag" href="http://technorati.com/tag/Singapore">Singapore</a>, <a rel="tag" href="http://technorati.com/tag/new%20media">new media</a>, <a rel="tag" href="http://technorati.com/tag/%20journalism"> journalism</a>, <a rel="tag" href="http://technorati.com/tag/%20web2.0"> web2.0</a>, <a rel="tag" href="http://technorati.com/tag/%20internet"> internet</a>, <a rel="tag" href="http://technorati.com/tag/%20literacy"> literacy</a>, <a rel="tag" href="http://technorati.com/tag/%20gillmor"> gillmor</a>, <a rel="tag" href="http://technorati.com/tag/%20digital%20media"> digital media</a>, <a rel="tag" href="http://technorati.com/tag/%20transparency"> transparency</a>, <a rel="tag" href="http://technorati.com/tag/%20writing"> writing</a>, <a rel="tag" href="http://technorati.com/tag/%20blog"> blog</a>, <a rel="tag" href="http://technorati.com/tag/%20collaborate"> collaborate</a>, <a rel="tag" href="http://technorati.com/tag/"></a></p>
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		<title>Breathing Soul into it</title>
		<link>http://www.dorothypoon.com/2009/02/01/breathing-soul-into-it/</link>
		<comments>http://www.dorothypoon.com/2009/02/01/breathing-soul-into-it/#comments</comments>
		<pubDate>Sun, 01 Feb 2009 12:22:17 +0000</pubDate>
		<dc:creator>Dorothy</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[warhol]]></category>

		<guid isPermaLink="false">http://www.dorothypoon.com/?p=654</guid>
		<description><![CDATA[Sometimes, when you look at work that people have created, words that people have written, this sense of a soul becomes apparent. You probably can&#8217;t ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.dorothypoon.com/wp-content/uploads/2009/02/warhol2.jpg"><img class="alignleft size-medium wp-image-653" title="warhol2" src="http://www.dorothypoon.com/wp-content/uploads/2009/02/warhol2-300x264.jpg" alt="warhol2" width="246" height="215" /></a>Sometimes, when you look at work that people have created, words that people have written, this sense of a<em> soul</em> becomes apparent. You probably can&#8217;t quite put your finger on it; some may even miss the presence of it altogether, having not been trained to look out for it, or to <em>feel</em> it.</p>
<p>The experts make it look so easy, and the rest of us are mislead into thinking it is so. But, there is often years of experience in that one stroke of the brush on canvas, that one lift of a hand as a dance move, the crafting of a sentence. How I wish I could achieve that level of expertise.</p>
<p>We need more pieces with soul around us. Our fast food generation seems to have abandoned some of this old school flavour, old school techniques for single click, I-don&#8217;t-have-to-do-anything, instant, automatic (and unfortunately homogeneous) results.</p>
<p>&#8230;the Warhol effect, anyone?</p>
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		<title>Understanding</title>
		<link>http://www.dorothypoon.com/2009/01/24/understanding/</link>
		<comments>http://www.dorothypoon.com/2009/01/24/understanding/#comments</comments>
		<pubDate>Sat, 24 Jan 2009 14:12:52 +0000</pubDate>
		<dc:creator>Dorothy</dc:creator>
				<category><![CDATA[Thoughts]]></category>

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		<description><![CDATA[I am a firm believer of understanding, or even just the conscious search for it. I like to know why things work, how they work, ...]]></description>
			<content:encoded><![CDATA[<p>I am a firm believer of understanding, or even just the conscious search for it. I like to know why things work, how they work, or how they used to work, and why things are different now, what has changed. Perhaps it is the love of spotting patterns, noticing trends, overarching concepts, links between ideas, organizations, behaviours. </p>
<p>I leave you with this paragraph from something I read.
</p>
<p style="margin-left: 40px;">They responded not with bravado, not with greed, not by comparing themselves to others and certainly not from the fear of being left behind. They responded—always—<span style="font-weight: bold;">with a calm and penetrating search for understanding, followed by deliberate, thoughtful action</span>. </p>
<div style="margin-left: 40px;">They built greatness because they understood what was possible and quietly committed to doing whatever it took to turn great potential into great results. They lived by the fundamental precept that leaving unrealized potential on the table—letting something remain only good, when it can become great—is a secular sin.<br />
- “<span class="bodyHeader"><span style="font-style: italic;">Old Economy Companies Learn New Economy                 Tricks”</span>, Jim Collins</p>
<p><font size="1">Repost: 150608</font><br />
</span></div>
<p>   <!-- technorati tags begin -->
<p style="font-size:10px;text-align:right;">Tags: <a href="http://technorati.com/tag/leadershipmanagement%20understanding%20life" rel="tag">leadershipmanagement understanding life</a></p>
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		<title>Quit: It&#8217;s not just another four letter word.</title>
		<link>http://www.dorothypoon.com/2009/01/14/quit-its-not-just-another-four-letter-word/</link>
		<comments>http://www.dorothypoon.com/2009/01/14/quit-its-not-just-another-four-letter-word/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 14:37:34 +0000</pubDate>
		<dc:creator>Dorothy</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[School]]></category>
		<category><![CDATA[Singapore]]></category>

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		<description><![CDATA[Sometimes in life, issues float about in your mind, and then someone goes and summarizes it in a succinct blog post that pretty much encapsulates ...]]></description>
			<content:encoded><![CDATA[<p>Sometimes in life, issues float about in your mind, and then someone goes and <a href="http://calnewport.com/blog/2009/01/13/start-your-semester-off-right-by-quitting-something/" target="_blank">summarizes it in a succinct blog post</a> that pretty much encapsulates most of what I am thinking about.<br />
So, read the post; read my mind.</p>
<div style="margin-left: 40px;"><span style="font-style: italic;">&#8220;People often mistake my love for simplicity, however, as a love for inactivity. Nothing could be further from the truth. The goal of my philosophy is to keep significant percentages of your time </span><em style="font-style: italic;">unscheduled.</em><span style="font-style: italic;"> That is, not dedicated to </span><em style="font-style: italic;">work.</em><strong style="font-style: italic;">I define work to be anything that requires a non-trivial amount of your time and attention by a given deadline.</strong></p>
<p><strong style="font-style: italic;">When I say you should quit something this semester, I mean that you should quit something that <em>generates work</em>.&#8221;</strong></p>
<p><strong style="font-style: italic;"><br />
</strong></div>
<p>I have always had an affinity for education and the processes that go behind it. I watch as well-meaning campaigns by the Ministry of Education in Singapore (<a href="http://www.moe.gov.sg/about/yearbooks/2005/teach.html" target="_blank"><span style="font-style: italic;">Teach Less, Learn More</span></a>, anyone?) somewhat fail to be properly executed, possibly because of the<a href="http://talkback.stomp.com.sg/forums/showthread.php?t=10514" target="_blank"> lack of conviction </a>and <a href="http://ebuzzcafe.com/forums/showthread.php?t=16319" target="_blank">support </a>by the generally pragmatic citizen. There is nothing wrong with practicality, but if we are to move beyond being merely efficient in our execution and towards a more idea generating economy, we honestly need to make time and room for change to occur.</p>
<p>I am not the type of girl to sit in a room and read about the world. Of course, I do that at times, but not <span style="font-style: italic;">all</span> the time. I want to be out there, seeing for myself. I <em>need</em> to be out there. I&#8217;d written some time ago about how <a href="http://www.dorothypoon.com/2008/07/30/to-learn-you-must-recognize-the-lesson/" target="_blank">learning occurs best outside of a physical classroom</a>. Why confine the process to only the time and things that are in a &#8216;classroom&#8217;, in the most traditional sense of the word?</p>
<p>This is how I found myself somewhat alone right after high school, away from my direct family and pretty much &#8216;stranded&#8217;. (One honestly cannot survive without a car overseas.)<br />
This is how I found myself trying out completely new and <span style="text-decoration: line-through;">complementary</span> complimentary fields of study and institutions. (Insanely tough to switch mindsets between different fields, but they are all a part of me to a certain extent now.)<br />
This is how I found myself navigating up to Class 5 rapids <a class="zem_slink" title="Rafting" rel="wikipedia" href="http://en.wikipedia.org/wiki/Rafting">whitewater rafting</a> (I can&#8217;t swim to save my life and I hate sports! Turns out it was pretty fun and I am still alive, obviously.)<br />
And of course, the latest satisfaction of my life &#8211; If I really <a href="http://www.dorothypoon.com/2008/08/04/itunesu-follow-your-curiousity-wherever-it-takes-you-web-20-crash-course/" target="_blank">want to do something</a>, <a href="http://twitter.com/summerisque/status/1117975518" target="_blank">I will</a>. (Like I said last December, by <a href="http://www.flickr.com/photos/47041935@N00/3196891284/" target="_blank">hook or by crook</a>, some creative rearrangements thrown in.)</p>
<p>That inspirational post of the moment ends it up nicely with the following:</p>
<div style="margin-left: 40px; font-style: italic;"><strong>&#8220;To me, the ideal student lifestyle has classes, one or two work-generating pursuits that are receiving longterm attention, and copious amounts of unscheduled time left for exploration.</strong> If you’re doing nothing, or, much more likely, if you’re doing too much, you’re at risk for getting stuck in a stress-inducing, non-impressive, busy-work saturated rut.</div>
<p style="margin-left: 40px; font-style: italic;">So start your semester off right. Reduce the amount of work in your life. <em><span style="font-weight: bold;">Then go live it</span>.&#8221;</em></p>
<p>I would say you just need to arm yourself with curiousity. Get out there and let life do the rest.</p>
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		<title>The Marshmellow Test</title>
		<link>http://www.dorothypoon.com/2009/01/03/the-marshmellow-test/</link>
		<comments>http://www.dorothypoon.com/2009/01/03/the-marshmellow-test/#comments</comments>
		<pubDate>Sat, 03 Jan 2009 05:11:59 +0000</pubDate>
		<dc:creator>Summerisque</dc:creator>
				<category><![CDATA[Headline]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[inspirational]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[psychology]]></category>

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		<description><![CDATA[What is your marshmellow? I was first exposed to this phrase during a talk in the last quarter of 2008.
Some excerpts from the above linked ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ronaldgross.com/Marshmallow.html" target="new">What is your marshmellow?</a> I was first exposed to this phrase during a talk in the last quarter of 2008.</p>
<div style="margin-left: 40px;">Some excerpts from the above linked article:The character traits highlighted by <a href="http://en.wikipedia.org/wiki/Deferred_gratification" target="new">The Marshmallow Test</a> persist in adult life. They effect our performance in every area. Once you start looking for them, it&#8217;s easy to spot the &#8220;marshmallows&#8221; in our professional &#8212; and personal &#8212; lives. T<span style="font-style: italic;">hey are the activities which give us immediate gratification &#8212; but undermine longer-range benefits</span>.</p>
<p>The desire to please everyone is a &#8220;marshmallow&#8221; for the manager who let&#8217;s herself be &#8220;interrupt-driven&#8221; . To get those immediate smiles or words of praise, she spends the better part of each day responding to random requests to do this or that, help this person or that one &#8212; and never gets around to pursuing her own projects. She needs to occasionally shut the door, have the calls screened, and focus on the greater gratification of achieving long-range goals.</p>
<p>The current &#8220;cash cow&#8221; may be a &#8220;marshmallow&#8221; for the CEO who just wants to continue milking profits from &#8220;what&#8217;s always worked and is still working for us.&#8221; In failing to push his people to explore new products and services, he may undermine the organization&#8217;s capacity to keep its edge in the future.</p>
<p>&#8230;</p></div>
<p style="margin-left: 40px;"><span style="font-style: italic;">Successful people have developed habits which overcome the marshmallow temptation: Self-Restraint, Focus, Prioritizing, the Long-Range View</span>. The marshmallow test is a telling way to catch people&#8217;s attention for a presentation on these strategies, which are so essential to success.</p>
<p>Suffice to say, ever since then, or rather, ever since then I have <em>been aware</em> of how I have been administering my own variation of the Marshmallow Test, and of course taking it in some form of another in different situations. I&#8217;ve watched as we&#8217;ve failed, I&#8217;ve watched as we&#8217;ve stumbled, I&#8217;ve watched as we&#8217;ve passed the test. It&#8217;s funny, but I probably scored higher on this test as a child and a teenager.</p>
<p>Conspicuously absent from this site will be the resolution list for 2009, either the to-do list, or the stop-doing list. Let&#8217;s just say that it always helps to know exactly what you want (or what you don&#8217;t want)&#8230;because how else would you be able to recognize it if it were right in front of you?</p>
<div style="margin-left: 40px; font-style: italic;">It was the best of times, it was the worst of times; it was the age of wisdom, it was the age of foolishness; it was the epoch of belief, it was the epoch of incredulity; it was the season of Light, it was the season of Darkness; it was the spring of hope, it was the winter of despair; we had everything before us, we had nothing before us; we were all going directly to Heaven, we were all going the other way.&#8221;</p>
<table border="0" cellspacing="0" cellpadding="0" width="100%">
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<td><span class="text3">&#8211;  <strong>Charles Dickens. </strong></span><em>A Tale of Two Cities.</em></td>
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<p><a href="http://www.dorothypoon.com/wp-content/uploads/2008/12/p1071410.jpg"><img class="alignleft size-medium wp-image-563" title="p1071410" src="http://www.dorothypoon.com/wp-content/uploads/2008/12/p1071410-300x225.jpg" alt="p1071410" width="142" height="106" /></a>My favourite quote of the moment &#8211; <a href="http://thinkexist.com/quotation/only_when_we_are_no_longer_afraid_do_we_begin_to/13170.html" target="new"><span style="font-style: italic;">Only when we are no longer afraid; do we begin to live</span></a></p>
<p>Here&#8217;s to 2009.</p>
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		<title>Illustrated: Breeze</title>
		<link>http://www.dorothypoon.com/2008/12/29/illustrated-breeze/</link>
		<comments>http://www.dorothypoon.com/2008/12/29/illustrated-breeze/#comments</comments>
		<pubDate>Mon, 29 Dec 2008 08:36:59 +0000</pubDate>
		<dc:creator>Summerisque</dc:creator>
				<category><![CDATA[Illustrations]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[illustration]]></category>

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		<description><![CDATA[illustration: hand drawn; digitally inked]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/47041935@N00/3147072622/" target="_blank"><img class="alignnone size-full wp-image-601" title="271208_breeze_medium" src="http://www.dorothypoon.com/wp-content/uploads/2008/12/271208_breeze_medium.jpg" alt="271208_breeze_medium" width="500" height="375" /></a></p>
<p>This materialized while waiting for the Christmas guests to arrive. Hand drawn, a bit of paint and digitally inked. I decided to go for a bit of the grungy, muted look in this. Might experiment with another version with more vivid hues.</p>
<p>Click for larger sizes on <a href="http://www.flickr.com/photos/47041935@N00/3147072622/" target="_blank">my Flickr</a>!</p>
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