12th Jun2012

Illustration: Flutters

by Dorothy

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Just another one of those shelved pieces that have been sitting on the table and in my mind.
Paint, Photoshop and some nice filters off the phone. Interesting editing trajectory but the fastest way currently to final artwork….

Also a bit of the undigitized behind the scenes version.

What does push button Photoshop mean about art anyway? I get that question a lot. I’m old school and partial to a nice pencil sketch.

#this is also a test of the WordPress Android application.

07th Jun2012

Illustration : Dancer

by Dorothy

PPP: Just a piece of paper, pencil and Photoshop. (:

 

My tiny brush is misbehaving at the moment and so, it’s the pencil for today. Love ombre/gradients/colors.

08th May2012

Fashion Illustration: Spring.

by Dorothy

I, am in love with this season’s asymmetrical and flowing hems.
Paint+Photoshop. Digitally inked;Original below.
Inked

Original

 

 

30th Nov2011

New York in an Almost Year

by Dorothy

Random quick bits about thoughts and The City from Q1-3:

I guess there is a certain vibe, a certain stigma about New York City. It’s a city on overdrive and it will and can fry your senses if you’re not careful. Mentally, physically, literally, metaphorically.

The city is a curious mix of architecture marvels with history and people. From the eco friendly Hearst Tower, the dimly lit chanderliered entrance of the Royal Palace Hotel, eclectic little shops in Soho and the Lower East Side to the rather sterile concrete buildings of Wall street. The Brooklyn Flea houses a collection of quirky little trinkets and items, and itself is housed in a stately building that was converted from a bank; a stark dichotomy.

Graffiti here is spontaneous and in the oddest of places, narrow subway underground tunnels the top of buildings, each a defiant testament to the people who claimed the space as their own. Not in a tightly controlled environment where a canvas is laid out in front of a curious audience. Like at the Night-festival in Singapore, anyone? Cough. I think that defeats the purpose of it. Don’t think the organizers understood the essence behind graffiti. The only people who should see graffiti being created should be the artists and their friends. Watching it appear in front of you, in a space dictated with crowds of curious spectators watching, with no element of risk, danger or mystery as expected just takes away the soul and experience of it.

I could do a photo series entitled subway trash of still lives – even the trash here somehow manages to look like a still-frame out of a movie.

Ben Stiller walked past us one weekend morning, apparently.

The size of rats vary with the parts of the city – the big black mean ones reside in Manhattan; small furry ones are found on the outskirts. The friendly mouse looking ones live in the Jersey PATH trains. 🙂

If you are anticipating a long subway commute, you probably want to switch your iPhone off while underground if you don’t want to find your batttery at 60 % even before the day has started. Why there has been no serious motion to actually get reception that works well underground or even in various buildings is beyond me. It is kind of like the weekend commute, when basically, the best thing is to expect nothing out of the subway reliability.

Sirens are your lullabies. You grow accustomed to it. The police and fire engines are just, everywhere.

Phones are socially taboo (at least it seems so at most eating spots) or maybe it’s a function of the crazy bad reception. People are engaged with each other here, and with time being such a precious commodity, one notices that cellphones are hardly the focus and the ones whom you meet grant you their attention, for choosing to spend the time.

Colours do not exist in the NYC fashion palette in winter. Everyone wears black black and more black even though the racks have a staple of black, white, red and the occasional electric blue. Who dictated that fashion has to mirror the season? Even within the line at JFK, I was standing out in a bright and (too) happy red.

Unaccustomed to the landscape so distinctly mirroring the seasons, visual cues start to hint to me the arrival of spring. Lighter coats, rain boots, slight colours, (short) skirts. People complain about the heat but hardly ever about the skirts. Do they not see the necessity of the former for the latter to materialize? Thank goodness for the cheeriness of Summer.

The city is edgy, fast paced, if that is your type of fun. Small enclaves of communities exist and in time, I intend to explore these when I’ve gotten my wings fixed. Sometimes the cashier mistakes me for Korean and rattles musically about the items I’m ringing up until I give a polite “I don’t understand you” in English. At other times Korean guys remark really loudly “a Chinese” as I’m trying to get up the steps to dinner in Ktown. I am unsure of the correct response to this so I do nothing save roll my eyes. Ethnicity seems to be a topic of conversation with random people taking bets as to whether you are Korean or Chinese in the most random of places.

Definitely pay more attention to your Chinese lessons if you are still in school, especially if you want to order take out from Ctown. Actually, make that if you want to order food in general. D:

Outside of the tourist belt, there are hardly any children, teenagers or too many old folk. Everyone seems to float around the college age to the young working professionals. And then there are the others, who seem to have decided that being perpetually in Peter Pan mode is their thing. Over 45 and still living like recklessly 25 is just a little creepy. Just sayin’.

There is also the distinction between “the tourists” and “New Yorkers”. Tourists are roadblocks, the grown up children who still find delight in every cranny of the New York environment. New Yorkers are past that – police road blocks and a barrage of media vans and satellite for Osama’s capture or “that IMF guy” being held in an undisclosed location in lower Manhattan? Just part of everyday life, now will you please, not hog the sidewalk so I can get to my cup of coffee/work/you get the idea? Your local news is global here. Something is always happening; somewhere.

I love how people actually care about stuff here.
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Photobucket Chivary is alive and well in the city because here is nothing more odd in their senses for a girl to be carrying a shelf on the streets.  People have also been awfully kind to help me move my furniture that I got from them, so maybe I have just been lucky so far. You can get quite a lot out of a conversation in the 30 minutes while moving your desk. So awfully DIY, but just one of those things you do before you succumb to the instant gratification that is Amazon. On an aside, if one ever contemplated never ever having to leave your house, Amazon could fulfill all your hermit aspirations.

Door holding is nice and I hardly get any slammed in my face if I am within close proximity. Anyone who has tried to get into a lift in SG with plently of space, only to have the door closed on you because everyone was too apathetic to press the Open Button will understand this. It’s the little things that count.

What’s better than holding the subway door seconds just before it closes, is having two young teenage guys hold it open for you, upon seeing your approach and not even missing a beat in their conversation rhythm. Equally heartening is having a random stranger call out to you when you are at the far end of a corridor which only leads to an elevator, just so they can wait for you to enter.

Well, obviously there are rude people as well, but perhaps the word is not so much of rude than brash.
Weather is a huge factor here because it dictates your life. It’s the first time weather reports are actually accurate or important. The coats change with the seasons, and rain coming horizontally at you renders normal umbrellas useless. Let’s not even talk about the winds.

Things will go on even if it rains. At the Rooftop films, the organizers quipped that “We’re tough , we’re New Yorkers”, and the show went on. Seats were kept and folded after the show by each member of the audience, ” just so a lot of us can get out there faster”.

PhotobucketThe weather is unapologetically capricious and erratic – winter seemed never ending with the fresh white snow quickly morphing into black piles of slush. There was a brief dalliance with spring and upturned umbrellas. People marginally freaked out over the earthquake aftershocks. Hurricane Irene brought the City to a standstill whilst everyone went stir crazy being confined indoors. Coming from a country with NO natural disasters, you realize you have no clue what to actually do, but you get by. It snowed in Autumn and this surprised the trees in Central Park and many of them broke under the weight.

 

 

It seems counter intuitive to find contentment in a restless city, but that’s what New York can offer you, amongst a whole lot of other things. Transience is the only staple. The city has a routine of constant change, and possibilities in anything you believe in, if, of course, you search it out. Or maybe it might find you instead.

 

The City will speak to you, if you listen to it. The same City, but somehow in a different language for everyone.

 

^ And more photos, only because they remind…

29th Dec2010

iStrategy: Social Media Conference – Enterprise 2.0 and beyond

by Dorothy

Received an invitation to attend the iStrategy conference early December and I’ll have to say it was a conference with a difference, right from the welcome desk to the conference content itself – great team behind it, insights and sharing all around.

Two general trends that surfaced that were of interest:

 

1. Organizational structure

One of the key things that seemed to come up often was how various corporations and institutions had shaped themselves to adapt, in light of the “social media revolution”. This is sort of a cliche phrase, because social media is not really so much of a revolution anymore, but I believe in varying stages of adoption into the mainstream.

It’s all too common to look outside (what leads can social media bring to my business, what new customers can I engage) that it would be a paradigm shift for most to view it as a very powerful tool for internal stakeholders as well, which brings us to the next point.

2. Enterprise 2.0

Don’t just take my word for it, the good folk over at Mckinsey have also recognized this, and they have data to prove that performance is markedly improved.

A new class of company is emerging—one that uses collaborative Web 2.0 technologies intensively to connect the internal efforts of employees and to extend the organization’s reach to customers, partners, and suppliers. We call this new kind of company the networked enterprise.

Web 2.0 use of these companies is significantly improving their reported performance. In fact, our data show that fully networked enterprises are not only more likely to be market leaders or to be gaining market share but also use management practices that lead to margins higher than those of companies using the Web in more limited ways.

So, how is your organization structured to accommodate/harness social media?

  • A single digital executive that is cross functional and supports many different teams?
  • A full team dedicated to this purpose? How big is the team? How big should the team be?
  • Who does social media “belong” to?
  • How will the majority of large corporations, mostly still somewhat mirrored after the very top-down hierarchical structure of the military, accommodate or react to the largely bottom-up, non linear values of social media?

These are really thoughts that are just skimming the surface, and I’ll try to share more in some case studies. Strategy has always been an innate interest, and I’m always keen to find out more about how different corporations adapt to new landscapes. What is it that most companies want to achieve, is probably a more important question before anyone can figure out what it is that must be done, to get there.

p.s: There’s a brand new Facebook fanpage I’ve created, please Like it (in support of my first attempt to conquer FBML). Still learning, page will continually evolve!

 

Thanks for reading this, and I’m looking forward to 2011!

04th Nov2010

iLike ; iLight Marina Bay

by Dorothy

It’s been quite some time since any exhibit in Singapore caught my eye, but I’ll have to say that the iLight Marina Bay installations definitely piqued my interest. I made it to each and every one of the 25 pieces of creativity and loved it!

I had the pleasure of running into Mary-Anne, who’s the festival director, all the way from Bondi and she shared some behind the scenes snippets of everything. It’s pretty interesting how she highlighted the need for entrance fees to a lot of the exhibits and events in Singapore – maybe this differs quite a bit from other places? Never quite noticed it, tbh.

She also spoke about soul, and passion (or perhaps the lack thereof in some situations), something that I had to agree with her. Sometimes things can get a little too clinical, too restrained around here. Until the generation learns, we’ve just got to live with it I guess. I constantly miss the ease that one can strike up a random conversation overseas, small talk, and all that jazz.

Sustainability was another thing – Fullterton had been supposed to turn of the lights to offset the energy usage from all of the installations, but somehow this wasn’t happening <?>. Pity, because the initiative definitely had a good intent. Even the paper fans that were distributed, on “paper from sustainable forest sources”.

I loved how there seemed to be a mixture of planned and unplanned interactions going on. There were some workshops at One Fullterton, where people were apparently turning plastic bottles into art. Photography buffs with their tripod and camera gear all around, snapping away. Curious gazers who just happened to wander in – the families, the couples, the accidental tourists on their own home turf, those experimenting with the technology capturing and projecting their images in a mosiac pattern on the screen….

Love the iphone App loading image too! I love the sketchy style and the mood of it, and the little plays of light. This proved really useful when trying to navigate through and planning the exploratory route. 🙂

You can check out more info here. I believe there are guided tours for those who want some directions, else its really much more fun if you take your own time to explore the area and just enjoy the scenery, literally.

Apart from mistaking another light installation at the Marina Barrage as the actual artwork itself, which was kind of hilarious..the only other thing was the haze which obscured some of the view on Day 1, but Day 2 was much better. It’s a bit of a stretch to try and cover everything in a day, but definitely worth it.

It’s on till the 7th of November, so if you haven’t caught it, you really should. I recommend the stretch from the Customs House all the way to Marina Bay Sands, where most of my favourites were concentrated. Awesome stuff!

20th Apr2010

Mobile Marketing Association Forum 2010: Singapore – An alternative Blog Post…

by Dorothy
Spent a couple of days last week at the #MMAF2010 and decided to do a different version of a blog post on the event! So here are my exceedingly Twitter centric slides below… Enjoy! 🙂
Just also wanted to give a very huge shoutout to the great team at Ricecomms for the invite & a wonderfully organized event, you can view their press releases here and here.
Really appreciated the making sure that we had power, internet ( all the essentials for Tweeting/Blogging/list of Tweeps/Speakers & what not….), standardized and clearly communicated #hashtag, and even Tweets that shared relevant links throughout the session.  Great stuff!
21st Feb2010

Social Media Sticky Behaviors – Google & Facebook

by Dorothy

One of the great things about digital is that it really helps to crystallize certain behaviors. This means visible, predictive intelligence online. One of the most sticky platforms still remains the ubiquitous Facebook, while Google is practically synonymous with search. While they both started off as very distinct entities, it seems that FB has evolved enough to actually start moving into the Search space.

Games

Ever contemplate disabling or deactivating your Facebook account? You know what is top of mind of users when they worry aloud in the FAQ section of FB about losing their data from Farmville (or any other FB game, really!). This, instead of losing all their friends and contacts. This was a few months ago, when Farmville concerns were right at the top of the discussion topics.

It will be interesting when the games and virtual goods segment in FB grows. The question then is how this will translate in markets like South Korea, where there is an entire virtual economy flourishing. It is also a market where other global players such as Myspace, Youtube and even Google have either had to bow out or simply be content with a smaller pie of the market share. Will FB finally have enough clout to go against the likes of Cyworld?

Another question is what happens when (and if?) app revenues surpass that of Facebook?

Zynga (creator of Farmville, Mafia Wars and etc) which has 230 million monthly active users was reported to have revenues of $200 million in 2009. The WSJ says Facebook revenues could hit $710 million in 2010, so there’s still some distance between the two figures. Still, if a fair percentage of return visits are due to the addictive FB games, it remains to be seen if the gap will narrow.

Facebook: Your One stop Internet Destination

You’ve seen the stats. Early 2009, Zuckerberg quipped the most overused quotable line about how “If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria.”

Then, he was talking about 150 million people. It is now 2010. Techcrunch reports that Facebook now has something along the lines of about 350 million registered users, with over 175 million of them logging in daily.

That’s a whole lot of visits, a whole lot of eyeballs, a whole lot of power.

Enough power to simply change the FB layout AGAIN without word or warning. I hated it, but have since gotten used to it, since there wasn’t anything much I could really do about it (deja vu?). Everyone seems to have gotten used to the fact that we are all experimental guinea pigs, sigh and get on with our lives. And we  still keep going back to the site.

And now, FB has its sights on Google, who apparently has 800 million visitors.

“According to Web measurement firm Compete Inc., Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the leaders for other types of sites.” – Source: SF Gate

You can also read more about how FB could kill Google here. The gist is that FB and Google are complementary for now (since FB is leading all those eyeballs to Google), at least, until unique visits for FB surpass that of Google. Microsoft last cut a (non exclusive)deal with FB in the last quarter of 2009 to include real time search results from status updates, but it remains unclear where FB may run with the search pie.

What are these sites to you?

Interestingly, at least for now, Google seems to resonate more with users in terms of the serious stuff – maps, translators, finance info, useful software like chrome/earth.. versus more of a slant towards entertainment and games on Facebook.

Many people still use the Google search bar as a place to type in URLs like Facebook.com (for reasons I can never fathom.. why they can’t type it directly into the actual URL bar is beyond me).

These results below do feature a bit on the importance of mobile as well – with the mobile related and FB lite mentions.

I’m still curious as to how all this will play out and how people will respond to all/any of these changes online… What will keep people coming back for repeat visits?  Also,  with all the talk on privacy and merging of identities on various platforms,  something to explore in future posts!

13th Jun2009

Ad:Tech Singapore Thoughts: #2 Engage the Youth Keynote session

by Dorothy

Just got back from a pretty cool experience speaking at this year’s Ad:tech… the keynote panel on Engage the Youth – a direct dialogue…Starting off with some snapshots of the session!

 

keynote1
It was a pretty lively session, from the responses on Twitter and conversations. Here’s the gang panel in discussion with Graham.

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Amidst the blinding lights, waiting for the delegates to come back from coffee….

 

So a couple of highlights from the discussion:

Q: What do you like about digital marketing? What do you not like?

I remember saying that the one thing that I really felt didn’t quite “work” was corporate accounts following me on Twitter. I’d probably follow back if I like the brand, but if not…it just feels like going back to the old days of intrusive advertising. If I like the brand, I’d hunt them out.  This point apparently resonated with Jeremy Snyder, in his great summary of what transpired on Day 1.

 

The concept of Friends

… To me, it’s really not about the numbers game. The people who are in the numbers game are SEO/digital marketers on Twitter who follow 10000 random people who vaguely mention a keyword once, and have about 100 followers back (maybe other spammers“digital marketers”  who can help you “get rich quick”).

Someone asked if Gen Y measures success by how many friends you have. I sure don’t. The only people who do are the said people above…and probably the likes of Ashton Kutcher when he was in the CNN Twitter challenge.

 

Digital Identity

The question was whether or not digital identities were an accurate portrayal of ourselves, since marketers were probably using social profiles to try and get a sense of who you are as a person.

My answer : I (and partial mountains of psychology research that I had to trawl through for a past paper) believe that digital identities are not accurate on their own, but they could either be an extension of who we are or an aspect that may not be seen in our offline selves. True, social profiles are completely malleable online, so that people can choose to “create” their own digital identities, but the same can be said of how we pick how we speak, what we wear, how we behave, and where we choose to hang out. Impression management works the same way in real life and the digital channel.

I wish I had a photo taken with Devin and his hot pink glasses. Cool stuff. 😉

 

Advertising

I think that advertising will move towards being invisible in the future, it will become content. Ideally content that people are searching for. If I’m looking online for the best hotel to stay while in a particular country, it says a lot if your brand is mentioned in the top post that search engines return. And no, I’m not talking about the text based ads (which I never really pay attention to anyway because they are not what I’m looking for).

 

Media consumption from different perspectives

Great to have fellow panelist, Devin, from Uni of Texas on the panel, with his statement that no one really reads the newspapers in the States anymore (“You’re throwing your money down the drain advertising there”, to quote him) . He also mentioned how magazines were probably 85% of advertising ( I reiterate the importance of my point about advertising as content in future). TV – no one’s watching. Malik watches TV ..but online. Did that count? he pondered aloud, to the chuckles amongst the audience.


keynote2

 

The very tired argument about traditional v.s new/social media

Daryl & I have recorded some live Ad:tech thoughts on our newest installment of the GennY Podcast. , where we address:

  • the traditional v.s new media issue as mentioned (must there really be a distinction? I’d vote for a wholistic campaign. Just because everyone is increasingly on digital doesn’t mean you stop talking in all other channels altogether.
  • Influencers – do they need to be friends/family? (not really)
  • Reaching out to youth…
  • and finally questioning if youth are really that different?

Thoughts
All in all, it was a fun session. Always too short – its hard to really gleam insights when you’re pressed for time, so I do wish there had been more responses to Graham’s call for questions, both on radio and on the official Ad:tech blog. We’ve got forever now online to really respond. 🙂 Would love to hear in the comments if you have any opinions!

True, we’re mostly alpha users of the tools online and exploring the social media space, but a panel session is not much different from a focus group. Qualitative research has never been about the numbers, but more on insights and trying to find out the reasons why, how people do what they do. We all fall somewhere along the technology adoption curve anyhow, so once you have a clearer picture of that path, you can pretty much predict some possible trends for the population at large.

More Link Love:

Graham’s Pre Ad:tech interview : 28th May : on 93.8 Live on ‘How to Market to Youths’

Some good insights here! Loving the research insight on how the folks at Apple visited a sweet factory before successfully deciding to name their products in yummilicious flavours.

Part 1: Play here: [audio:http://www.dorothypoon.com/audio/938Live%20The%20Living%20Room-1010am%20to11am-28May-How%20To%20Market%20To%20Youth-p1.MP3]
Download Part 1

Part 2:

Play here: [audio:http://www.dorothypoon.com/audio/938Live%20The%20Living%20Room-1010am%20to11am-28May-How%20To%20Market%20To%20Youth-p2.MP3]
Download Part 2

Ritsa’s post has a pretty detailed commentary about the main gist of what transpired, so do check it out. She seems to have a great sense of humour and I am digging the BYT (bright young things) description. But I’ll have to say that Graham is anything but a dinosaur!

Speaker page

My other Ad:tech posts:

Pre Ad:tech thoughts: Web 2.0 & Gen Y: The Other Side of the Story
Ad:Tech Singapore Thoughts: #1 Live event Tweeting…

Next up…a post on Scott Goodstein. You can stay tuned through this blog’s RSS here!

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11th Jun2009

Ad:Tech Singapore Thoughts: #1 Live event Tweeting…

by Dorothy

…is a brain intensive process.

This was the first time I’ve tried to live tweet an entire 2 day conference, and I’ve found it was no easy feat…

Brain Intensive

A couple of the guys were remarking that it was pretty trying to Tweet, listen, synthesize and breathe all at once. Tiring yes, but I shall credit the factors that supposedly make females more adept at multitasking, and maybe the live blogging practice from Social Media Breakfast sessions.  🙂 Still, end of Day 1, we were Zapped with a capital Z, reflected in the more modest number of Tweets on Day 2, if you were following the live Twitter feed.

Self PWNed.

I love Tweetdeck. really I do. I’d never tried out the Twitter/FB syncing on Tweetdeck so something in me asked why not? I’ll show you why (not). See this, and multiply it a few times in length.

annoying-fb-spam

Basically, I spammed my FB profile with my Tweets. Horrendous. I’m sure I spammed the FB News feed of all my friends as well, giving them sure reasons to filter me out .. haha ( just kidding).

Anyway, by lunchtime of the first day, I decided this was not working (not as fun as I thought it would be, visually or mentally), so I stopped the simultaneous posting to both Twitter and FB, so my profile could breathe. Left a status msg linked to my twitter feed instead.  The really un-fun part was having to go in and delete the posts on my wall..one by one. Didn’t quite erase them all… No more experimenting on this!

Lets try not to parrot

I also didn’t want to repeat every single thing that was being Tweeted, so the plan I had really was to watch the live feed and pretty much figure out on the spot the angles that each of the other people Tweeting were taking, and avoid posting similar thoughts. Not entirely avoidable, of course, since most good points are usually the ones that get picked up and Tweeted, but worth the effort and still manageable due to the number of Tweeters. Which brings me to my next point…

It’s a digital conference

…but where is the tech? went a Tweet that I saw. Should we hope to see more people actually getting their feet wet and using the tools that would help them understand the different aspects of how it could help them in their jobs better? Only a handful of people were live Tweeting, with the rest of the comments coming from interested parties not present at the conference.

Live event broadcasting

I can see why there is the debate over whether or not a portion of the presentation screen should be devoted to the live Tweets while presentations are going on. Possible issues I can think of are:

  • It’s distracting : some people can’t listen and focus on the Tweets at the same time
  • hijacking: some people mistaking the Tweet screen as a stage to send SMS-type msgs like on TV/ or saying something inappropriate.

The Tools are more powerful than you know…if used right

Some thoughts on the conference as a whole – It really would have helped if the folks organizing the conference could have confirmed the #hashtag, rather than the Tweeters finalizing it themselves. I saw Claudia taking the inititaive to try and standardiz the tag, but there was still some confusion and all conversation got divided mostly between @adtechasia (the official one) and @adtechsg, with a huge majority not even using them… so just adtech ought to return those results in Twitter search. The problem with the last option is that it returns all global adtech sessions – Twitter is now “mainstream”…hopefully digital marketers will make more effort to really utilize the power of the tools offered to them.

I found another Tweet about how Ad:tech singapore might end up as the conference with the most number of abandoned conference Twitter accounts ever amusing.

Having said that, it was very encouraging to see progress, however small, in terms of the ad:tech blog, using Twitter to get live audience questions during sessions ( although there was the query about why Wifii appeared to be cut off during sessions without a Twitter Q&A feature. Feedback off the Adtech Twitter stream should show lots of griping comments about a technology centric conference with no internet from both visiting and local delegates… ). Baby steps, but it can only get better!

Are you on Twitter? Drop a note to say hi if you were at Ad:tech too! If not, it would be cool to connect on Twitter anyway, or you can leave a comment here. 🙂

More up next on the Keynote Youth Panel session… and meeting Scott Goodstein (man behind Obama’s digital campaign)! I shall try not to fangirl too much.

My other posts on Ad:tech this year:

Pre Ad:tech thoughts: Web 2.0 & Gen Y: The Other Side of the Story
Ad:Tech Singapore Thoughts: #2 Engage the Youth Keynote session

You can stay tuned through this blog’s RSS here!

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