Comments on: Brand loyalty and the “demise” or decline of traditional media http://www.dorothypoon.com/2009/09/07/brand-loyalty-and-the-demise-or-decline-of-traditional-media/ Wed, 14 Jul 2010 03:00:25 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Prof Michael http://www.dorothypoon.com/2009/09/07/brand-loyalty-and-the-demise-or-decline-of-traditional-media/comment-page-1/#comment-9789 Prof Michael Tue, 08 Sep 2009 05:36:57 +0000 http://www.dorothypoon.com/2009/09/07/brand-loyalty-and-the-demise-or-decline-of-traditional-media/#comment-9789 Hi Dorothy. Thanks again for sharing. Yes, I am one of your subscribers. Thinking about your post and the arguments in favor of diffusion, aren't they just another version of the long tail claim? I was not present for the discussions, but what you present seems little different than Chris Andersen's claim from a few years back. We have seen several reputable studies suggesting that the long tail, while intellectually attractive to early adopters, does not always seem to hold true with mainstream audiences. The argument also seems to overlook the simple fact that companies will adapt and adjust. Most will not sit by idly and let the world leave them behind. It all seems a bit pie-in-the-sky to me. Humans remain social creatures. We will want to keep up the Jones's, latest trends, and iconic brands. If brands are worried, I have my suspicions that diffusion is not a leading concern that keeps marketers awake at night. Keep up the great posts! Hi Dorothy. Thanks again for sharing. Yes, I am one of your subscribers. Thinking about your post and the arguments in favor of diffusion, aren’t they just another version of the long tail claim? I was not present for the discussions, but what you present seems little different than Chris Andersen’s claim from a few years back. We have seen several reputable studies suggesting that the long tail, while intellectually attractive to early adopters, does not always seem to hold true with mainstream audiences. The argument also seems to overlook the simple fact that companies will adapt and adjust. Most will not sit by idly and let the world leave them behind. It all seems a bit pie-in-the-sky to me. Humans remain social creatures. We will want to keep up the Jones’s, latest trends, and iconic brands. If brands are worried, I have my suspicions that diffusion is not a leading concern that keeps marketers awake at night.

Keep up the great posts!

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