Comments on: Search Portals v.s Social Networking Sites – A Fight for the Advertising Dollar (& our eyeballs) http://www.dorothypoon.com/2009/04/04/search-portals-vs-social-networking-sites-a-fight-for-the-advertising-dollar-our-eyeballs/ Sun, 25 Sep 2011 14:37:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dorothy http://www.dorothypoon.com/2009/04/04/search-portals-vs-social-networking-sites-a-fight-for-the-advertising-dollar-our-eyeballs/comment-page-1/#comment-3205 Dorothy Tue, 14 Apr 2009 09:50:31 +0000 http://www.dorothypoon.com/?p=785#comment-3205 Aditya: Thanks for the comment and link! I actually think that most of the ads in FB are gleamed over, people learn to avoid them. With the new cluttered interface, this gets even worse. It's still pretty tricky to try and monetize FB that way (traditional banner ads), in a sense! Aditya: Thanks for the comment and link! I actually think that most of the ads in FB are gleamed over, people learn to avoid them. With the new cluttered interface, this gets even worse. It’s still pretty tricky to try and monetize FB that way (traditional banner ads), in a sense!

]]> By: aditya http://www.dorothypoon.com/2009/04/04/search-portals-vs-social-networking-sites-a-fight-for-the-advertising-dollar-our-eyeballs/comment-page-1/#comment-3195 aditya Tue, 14 Apr 2009 04:51:12 +0000 http://www.dorothypoon.com/?p=785#comment-3195 I have tried FB paid ads. And yes... it sux - a very dissapointing conversion rate. Maybe FB is not a good model for advertisers since FB generally only knows 'What kind of people are they' (musician, movie goers, etc) while google can somewhat deduce 'What kind of stuff that people are looking' (and thus high conversion rates). But I agree FB is a great place to create a meaningful online presence http://tinyurl.com/d82zd3 I have tried FB paid ads. And yes… it sux – a very dissapointing conversion rate.

Maybe FB is not a good model for advertisers since FB generally only knows ‘What kind of people are they’ (musician, movie goers, etc) while google can somewhat deduce ‘What kind of stuff that people are looking’ (and thus high conversion rates).

But I agree FB is a great place to create a meaningful online presence http://tinyurl.com/d82zd3

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