Watch it for some insights on how a popular service from the West (e.g Youtube) gets taken and translated into a culturally appropriate model. I just love being able to listen to what goes on behind the thought process. It is a little long by Youtube viewing time standards (10 minutes) but gives a good summary of the major issues.

Some food for thought:

• Trading high resolution for low quality: The video starts off with this pointer about youth consumption of media for today. So, we have very different end products competing for attention (the massive HD screens v.s the typical UGC on smaller screens and Youtube), and then some in the middle (high quality mobile content)?
• Entertainment is going online, and the major players have to start contemplating the online platform as distribution media.
• As an extension on my previous post on media economics and piracy, the video also questions if the Free on demand model would work. The niche for targeted viewing and advertising is so small, some have doubts that their business could even adapt to and survive on this model.
• Piracy: Pirates of today, legitimate retailers of tomorrow
• Finally, Korea as a ‘test bed’ for what’s potentially going on in the market. I’d recently blogged about the awesome use of the typical video viewing framework that we are accustomed to. Here is the link to view the actual video to see what I mean, some really creative usage of the video frame going on in there. ( I really like the effect! )

Judging from the amount of people glued to their tiny screens on public transport, I think video, in particular, mobile video has a lot of potential to take off in a big way, especially when coupled with the appropriate infrastructure like high speed mobile internet and mobile/gaming devices!

You can subscribe to this site’s RSS feed here
As always, thanks for reading!

Tags: creativity, online video, asia, web2.0, duam, korea,