Right. The new Facebook homepage has finally arrived, and it looks like no amount of forewarning could have averted them from YET another episode of annoying their users.
Sure, the filters are cool, but I can’t see anything else that I actually like on the new NEW homepage. On top of that, there is no option to roll back to the OLD new homepage.
Obviously, while I love the perpetual beta-ness of Web 2.0, this does not include having to deal with yet another bout of figuring out where everything is. (Where are my event notifications that were always on the top right?) Replaced sneakily by some advertisement banner, that’s what. I am not in the USA, please do something about the timezone factor.
Renaming the wall posting feature into something fancy schmancy like THE PUBLISHER should be left to the concept development /storyboarding teams in movies. Please. It does nothing for me.
For a company that has access to a huge, immense amount of information of how people communicate, think and behave, they are extraordinarily tuned out about the basic fundamental fact about humans is that people are generally resistant to change. Change for the better is great, but for the most part, things were working fine. Why couldn’t this have been effected all at once, given the closeness of the previous major overhaul?
What the folks over at Facebook need, is to read this outline about change management, or maybe just run a quick glance over the general sentiments about what people are saying.
The only positive thing is that people still know how to post status updates because it is unclear to me if I post something on my profile right now, if THE PUBLISHER will publish it on my own wall (total signs of a FB noob alert), or if I have to go to the HOME page to tell people “What’s on my mind”.
Can I un-like this new hompage?
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