Comments on: Media Economics ….& Piracy http://www.dorothypoon.com/2009/03/04/media-economics-piracy/ Sun, 25 Sep 2011 14:37:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dorothy Poon.com » Blog Archive » Online Video in Asia http://www.dorothypoon.com/2009/03/04/media-economics-piracy/comment-page-1/#comment-2017 Dorothy Poon.com » Blog Archive » Online Video in Asia Thu, 19 Mar 2009 00:18:58 +0000 http://www.dorothypoon.com/2009/03/04/media-economics-piracy/#comment-2017 [...] an extension on my previous post on media economics and piracy, the video also questions if the Free on demand model would work. The niche for targeted viewing [...] [...] an extension on my previous post on media economics and piracy, the video also questions if the Free on demand model would work. The niche for targeted viewing [...]

]]> By: Dorothy Poon.com » Blog Archive » Strategic Ad Placement http://www.dorothypoon.com/2009/03/04/media-economics-piracy/comment-page-1/#comment-1816 Dorothy Poon.com » Blog Archive » Strategic Ad Placement Tue, 10 Mar 2009 14:03:36 +0000 http://www.dorothypoon.com/2009/03/04/media-economics-piracy/#comment-1816 [...] started selling music here, instead of just applications. As mentioned in my recent post about piracy, there is the current problem of not companies not providing the content that people were willing [...] [...] started selling music here, instead of just applications. As mentioned in my recent post about piracy, there is the current problem of not companies not providing the content that people were willing [...]

]]> By: Graham Brown (Mobile Youth) http://www.dorothypoon.com/2009/03/04/media-economics-piracy/comment-page-1/#comment-1698 Graham Brown (Mobile Youth) Thu, 05 Mar 2009 08:13:03 +0000 http://www.dorothypoon.com/2009/03/04/media-economics-piracy/#comment-1698 OK Dorothy, you drew me to comment so here you are: Key here is separating distribution and product. Youth have always loved music and are willing to pay for it (whether CDs, merchandise or concert tickes) yet content companies get hung up on one form of distribution (e.g. vinyl then MP3s etc) which is ultimately challenged by piracy. The companies that have taken cues from piracy as an indicator of a failing distribution model but a resilient demand for the product have benefited - e.g. Itunes, Netflix etc whilst those that have sought to defend their distribution channels (e.g. record labels, music stores) are suffering. Piracy does not mean everything needs to be free just ineffective distribution needs to change. When consumers vote with their feet it's not criminal behavior but that the media economics are failing them. As Victor Hugo said "An invasion of armies can be resisted but not an idea whose time has come". OK Dorothy, you drew me to comment so here you are: Key here is separating distribution and product. Youth have always loved music and are willing to pay for it (whether CDs, merchandise or concert tickes) yet content companies get hung up on one form of distribution (e.g. vinyl then MP3s etc) which is ultimately challenged by piracy.

The companies that have taken cues from piracy as an indicator of a failing distribution model but a resilient demand for the product have benefited – e.g. Itunes, Netflix etc whilst those that have sought to defend their distribution channels (e.g. record labels, music stores) are suffering.

Piracy does not mean everything needs to be free just ineffective distribution needs to change. When consumers vote with their feet it’s not criminal behavior but that the media economics are failing them.

As Victor Hugo said “An invasion of armies can be resisted but not an idea whose time has come”.

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