29th Jan2009

Journalism 2.0 (Part 2) : What Journalists have got

by Dorothy

This is a continuation of my previous post on the changing landscape of Journalism 2.0, where I’m looking further into the tensions dynamics that exist between professional journalists and bloggers.

The whole point is, when I think about what “social media” is, as much as I’m beginning to hate that label, right after the community and connections, comes the tools that make these important elements possible. It is absolutely brilliant to read about how journalists (and not just bloggers) learn to harness these tools to collaborate online.

Here is a link on Facebook Journalism – some insights into the perception of credibility, trust and journalism…Facebook related.

We are beginning to see journalists and news/broadcast companies creating a significant presence on Facebook to engage with Facebook users and help facilitate this notion of the trusted referral to assist with the viral spread of content. When journalists can really engage with this audience and enlist Facebook users to market and share their content, that is such a powerful way to share credible news and information and tap into the implicit trust that people have with their friends.

If you can’t beat them, join them
In an information driven economy, news can hardly be considered irrelevant. Yes, knolls might seem to be sounding for the print editions (perhaps all that is needed is a new business model?) , but those who remember that at the very core of newspapers, apart from the advertising model that sustains it, is that they package information in digestible form. Information for which there is an ever increasing demand.

It is funny how power (or the potential loss of) drives much fear in groups of people. Those who held the tools of production used to wield significant power, right from the early days of the Gutenberg press which enabled mass access to printed material. Not anymore. Still, those with the professional expertise and credibility have a lot going for them.

If the professional journalists are uncomfortable at the speed that bloggers are getting the word out there, nothing is stopping them from utilizing the same tools to do likewise. The community spirit works just as well amongst professionals, as it does with amateur bloggers. However, unlike bloggers, they do not have to fight for press credibility, having already earned their stripes.

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One Response to “Journalism 2.0 (Part 2) : What Journalists have got”

  • zhaowei

    I was just thinking the other day that journalists still have a lot going for them… For one, they have privileged access to people and places that ordinary people don’t. And journalists also have the impetus to seek out the biggest scoop — their success hinge on it. Much more can come out of an endeavor if your life depends on it, I believe.

    So yeah, the “social media” may be quick in reporting facts, especially of events that happen and are visible in the public domain. And with no offense intended, I venture to say that the social media works like a megaphone — it picks up and spreads information fast, but what do we truly learn from this information?

    More often than not, in the current world where information is flowing so fast and relentlessly, do we need people who have specialized knowledge and are able to sieve out the gist of it all. I think journalists need to take up this challenge. I’m not sure whether I’m up to it though.

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