This is a continuation of my previous post on the changing landscape of Journalism 2.0, where I’m looking further into the
tensions dynamics that exist between professional journalists and bloggers.
The whole point is, when I think about what “social media” is, as much as I’m beginning to hate that label, right after the community and connections, comes the tools that make these important elements possible. It is absolutely brilliant to read about how journalists (and not just bloggers) learn to harness these tools to collaborate online.
If you can’t beat them, join them
In an information driven economy, news can hardly be considered irrelevant. Yes, knolls might seem to be sounding for the print editions (perhaps all that is needed is a new business model?) , but those who remember that at the very core of newspapers, apart from the advertising model that sustains it, is that they package information in digestible form. Information for which there is an ever increasing demand.
It is funny how power (or the potential loss of) drives much fear in groups of people. Those who held the tools of production used to wield significant power, right from the early days of the Gutenberg press which enabled mass access to printed material. Not anymore. Still, those with the professional expertise and credibility have a lot going for them.
If the professional journalists are uncomfortable at the speed that bloggers are getting the word out there, nothing is stopping them from utilizing the same tools to do likewise. The community spirit works just as well amongst professionals, as it does with amateur bloggers. However, unlike bloggers, they do not have to fight for press credibility, having already earned their stripes.