Comments on: Corporations engaging with Social Media – What do you want?

By: Graham Brown

Graham Brown — Fri, 07 Nov 2008 15:49:27 +0000

The whole area of social media and customer loyalty is an interesting one. Most marketers are not geared to measure loyalty, churn, lifetime value, net promoter score etc because the received wisdom finds comfort in the traditional modus operandus – ie cost per, direct marketing etc. Slowly but surely things will change for the better and we’ll see a more organic approach to marketing that starts with the investors realizing the value of the right metrics rather than placing all bets on ARPU and market share.

By: Dorothy

Dorothy — Fri, 10 Oct 2008 14:27:53 +0000

@Daryl: …All I can think of is the new media consultant dude that was non existent on google! Enough said.

As for websites- you’re right. They can’t give reasons.. Probably most people want one, only because other people have one too and they don’t want to be “left out”. Same goes to how every Tom, Dick and Harry is starting a Facebook Group!

By: Daryl Tay

Daryl Tay — Thu, 09 Oct 2008 19:18:57 +0000

Well said! Really liked the link too. I think that’s it isn’t it. I know for a fact that agencies are supposedly moving towards the “social media strategist” kind of roles, but….. are they bloggers? podcasters? doing anything at all?

It’s like “hey guess what we don’t blog, but we think you should start one for your company”. Is it a surprise not many people are buying into it?

I was reading this book that asks the fundamental question to companies “Why does your website exist?” I bet we’d find a substantial amount of them who can’t nail it down at all.

By: Unique-Frequency.com » Blog Archive » Postscript: Where Are Corporates In Taking The Lead?

Thu, 09 Oct 2008 19:15:24 +0000

[...] I’d like to direct you to Dorothy’s excellent post questioning corporations engaged in social media on what they really want. While my previous post was a personal critique, hers includes [...]