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Advertisers, please, leave my entertainment alone!

7 July 2008 One Comment

I spent part of my morning being highly entertained by the videos over at http://www.youtube.com/user/Fred. Watch it, each clip only wastes takes up about 3 minutes of your life. If you’re not going to watch all clips (I myself am saving the videos for a rainy boring day), at least watch one to get the gist of it! (edit: ok, I found out cannot handle watching more than one of these clips per viewing. However, I think it would be fun to watch in a group. Telling, very telling.)

This is fascinating, if only because of the great debate between traffic (the dude has 45 million views, apparently..now imagine that number jumping tenfold if he were to do a Chinese translation) and a more targeted audience. So you have all these millions of people watching, but they form no particular targeted demographic. What can you do with it? As a content producer, you would not mind having these kind of audience ratings, but as an advertiser, you want to know where your money is going.

Now people in the know are sniggering at Youtube, namely for failing to monetize this kind of eyeball popping traffic.

Hulu, on the other hand, is showing much more potential for bringing in the ad dollars. Ok, apparently now that I’m back in Singapore, it’s not AVAILABLE TO ME. Did someone mention that the internet erased geographical boundaries?

I don’t know about you, but if I saw advertisements popping up in Fred’s videos, that would significantly decrease the entertainment factor for me.

It would be akin to watching a fabulous Transformers movie, yet feeling like I was in an extended GM Motor’s vehicle advertisement.

At the end of the day, why can’t people get the fact that the formula to attract viewership is so simple- their content just has to be interesting, and entertaining. If daily TV shows were like this, instead of slick, bland productions that lead to falling-asleep-on-the-couch-after-a-hard-day’s-work-because the-TV-program-was-too-boring syndrome…everyone, including yours truly would be glued to the screen.

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One Comment »

  • Corporations engaging with Social Media - What do you want? said:

    [...] don’t waste your time (and others’). SM is alive and is likely to turn against you. – just eyeballs you’re after? – Hire a clown. Much more visible, less effort and investment needed. Might even be more [...]

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